PIVOT: Don’t Get “Stuck on the Stairs” in 2022
Most entrepreneurs start out with great intentions, especially when it comes to 2022 planning. Then, the plan changes, so they need to adjust. But without clear instructions or a clear path forward, they get stuck. We’re here to help! We’ve brought together an expert panel of eCommerce front runners who have either run brands or […]
How to Stay Compliant with Seller Labs PRO
On September 8, 2020, the rules for Amazon seller messages changed. In this post, we’ll reiterate the changes to Amazon’s communication policies and talk through the updates Seller Labs has made. Rest assured, Seller Labs PRO is an approved third-party service that will keep your business compliant. For general information on how these changes affect all Buyer-Seller […]
How to Level Up Your eCommerce Reputation
The 2021 holiday season will be defined by brands who can provide a positive and delightful experience for all of their customers. The goal is to create loyal brand followers who can connect with you and will ultimately purchase from you again in the future. Thus, ensure you have great customer service and work to […]
Advanced Tips from Amazon Consulting Experts: 5 Reasons to Watch – A synopsis of Resonate 2021
Any online entrepreneur needs an authoritative Amazon sales expert in their corner. This is why we are hosting a variety of video sessions on how to solidify your marketing strategy, attain sales growth, diversify sales and marketing channels within Amazon and beyond, and many, many more!
Own Your Intellectual Property to Resist Amazon Trademark Infringement by Rich Goldstein
Did you know that the butterfly species’ spicebush swallowtail turns green and develops eye spots so that it resembles the head of a smooth green snake? While animals use mimicration in wildlife, entrepreneurs apply imitation skills in many aspects of eCommerce. Using competitors’ keywords to optimize product listings or borrowing another marketing strategy is a common practice for any Amazon seller.
Here for the Holidays: Your Checklist for Amazon Sales Success
Here for the Holidays: Your Checklist for Amazon Sales Success originally aired live on October 13, 2021. Information provided was accurate as of that date. We’ve reached another Q4, which means it’s time for holiday planning and execution. Shoppers are getting started earlier and earlier, and with the supply chain issues we’re anticipating, you need […]
How To Win This Cyber 5
How To Win This Cyber 5 originally aired live on Wednesday, November 18, 2020. Information provided was up-to-date as of that date. Over the years, we’ve encountered many a seller who is unprepared or unsure of how to prepare for Amazon’s large sales holidays like Prime Day or Cyber 5. This year is no different, […]
LEAKED: Prime Day Results (& How to Use Them to Your Advantage)
The 2020 Prime Day was an event like no other (like the year as a whole). After months of “will it or won’t it?” Amazon quickly announced the impending Prime Day at the beginning of October, giving sellers mere weeks to prepare for this tentpole sales event. Those that hadn’t submitted a request for a […]
Know Your Numbers: How to Not Drown in Advertising Data
In the world of Amazon, there’s no shortage of data points. Between IPI (Inventory Performance Index), account health, product reviews, conversions, it’s hard to stay on top of it all. Chances are, you’ve gotten lost in Seller Central once or twice. Logically, looking at a smaller subset of data, like advertising data, should be less overwhelming. However, it’s still easy to get overwhelmed, especially when it comes to understanding which numbers mean what. Jeff Cohen, VP of Marketing, and Bret Darby, Account Director, take a deep dive into the key advertising data points you need to understand to make the most of your campaigns. You’ll also learn how these numbers work together to understand their fluctuations in tandem. A decreasing ACoS may result in an increasing TACoS. Jeff and Bret are also sharing their favorite advertising features inside Seller Labs Pro, PLUS their favorite reports from Seller Central.
TACoS Tuesday: A Fresh Recipe for Amazon Advertising
It’s easy to get bogged down in all of the data points available to Amazon sellers, especially when it comes to Amazon Advertising metrics. Should you be watching your ACoS? TACoS? RoAS? CPC? What about conversion percentages? How do you know what really matters and what should inform your next steps? Watch Seller Labs VP of Marketing Jeff Cohen and Seller Labs Managed Services Account Manager Jeremy Crowe in a webinar all about separating the important numbers from the noise.
Managing Data in Changing Economic Times
In light of the coronavirus pandemic, it is not business as usual, but how do you keep progressing in times like these? At every turning point in a business, the best place to go to is the data. Seriously, always return to the numbers. Data is powerful in telling you whether it’s time to pivot or persevere. Is what you’re currently doing serving your end goal? Have you even established your goals? For many sellers, the goal for now is to stay afloat. Be sure you’re approaching your goals with a SMART mentality. Then, return to the numbers to see if you’re headed in the right direction. Here’s how.
