What’s New With Google Shopping?

google shopping

Last month Google announced a new Google Shopping experience to help customers discover and compare millions of products to find the best prices to buy online or from a store nearby. 

Catch up with John Kennard, Strategic Partnerships at Google, and Jeff Cohen, Chief Relationship Officer at Seller Labs, as they discuss how and why Google is partnering with retailers and brands to sell their products directly on Google surfaces, like Google Shopping, Search, the Google Assistant, Google Images, and soon YouTube.

Some highlights of what we discussed: 

  • The new homepage is personalized so you see useful product suggestions, as well as sections that help you reorder common items or continue your shopping research. And when you’re ready to buy, you can choose to purchase online, at a nearby store, or directly from retailers on Google.
  • Shoppers can buy directly on Google for easy checkout and green shipping: Whenever you see the colorful cart icon, it means customers can buy directly on Google. Google will guarantee a smooth checkout process and quality customer service. All you, as a business owner, would need to do is handle fulfillment. Google is also helping consumers shop green with a new commitment to offset 100% of carbon emissions for shipping purchases made directly on Google. Retailers can participate in this experience by joining the Shopping Actions program

If you’re looking for the opportunity to diversify your marketplace catalogue, Shopping Actions is a great choice for Amazon Sellers. If you’re a brand with a solid product and consistent fulfillment, getting setup is simple. 

google shopping

To get started with Shopping Actions you can sign up here.

Share this post:

Ready to Sell Smarter?

Your All-in-One Solution for Amazon Success

Feedback Genius, Ad Genius and Profit Genius - three powerful tools designed to work together for seamless growth.

Recommended Articles

Seller Labs has always been at the forefront of providing powerful yet easy-to-use solutions for Amazon sellers. Over the years, our mission has remained the same: helping businesses grow by saving time, cutting costs, and...

Every week we muster up the most important updates within Amazon and beyond to keep online entrepreneurs in the loop. From Amazon Terms of Service or recent Brand Registry News to seasonable Amazon Advertising strategies...

Shari Leidich enjoys an active lifestyle. She often likes to hike, walk her dogs, and spend time taking care of her family. But one day, that all changed. Within a matter of days, Shari felt...

Quick Summary Many sellers assume Amazon won’t catch a “friendly” touch in a message. In reality, Amazon uses AI to scan every message for persuasive wording, prohibited requests, and disallowed content. Even seemingly harmless phrases...

Key Takeaways Running an Amazon business means tracking sales, inventory, ad spend, fees, and profitability—daily. If you’re still downloading reports from Seller Central, copying data into spreadsheets, and trying to stitch it all together, you’re...

Imagine spending hours manually adjusting bids, pausing underperforming ads, and hunting for profitable keywords. For most Amazon sellers, this is a nightmare—but it doesn’t have to be. PPC automation has become essential in 2025, especially...