Online shopping has made getting such items much easier by connecting buyers with a world of previously out-of-reach sources. Often, the best places to find specific parts are direct from the manufacturer or from eBay. However, manufacturers often don't want to deal directly with consumers or they are reluctant to sell single parts, and eBay transactions sometimes leave buyers hanging with sketchy sellers and dud deals. This has created opportunity for Amazon sellers who are willing to dig into Manufacturer Part Number (MPN) and include this detail in their listings.
The 2020 Prime Day was an event like no other (like the year as a whole). After months of “will it or won’t it?” Amazon quickly announced the impending Prime Day at the beginning of October, giving sellers mere weeks to prepare for this tentpole sales event. Those that hadn’t submitted a request for a […]
Get an Amazon review checker to protect your reputation as a great seller. Prompt responses to negative feedback build a strong brand.
The post was originally published at X-Cart.com on December 24, 2019. When your Amazon seller account is suspended, you have every right to worry — after all, when you can’t sell, you can’t make money. But the good news is, you have options, like suspension appeals. To help you figure out how to get back your Amazon suspended […]
With every rule change from Amazon, sellers struggle to understand and comply with the new information. What’s okay to do? What’s not okay? What could lead to suspension? At Seller Labs, we understand and we’re here to make this Amazon communications policy update as clear as possible. First thing to know: We’re really excited about the update for two reasons: 1) Amazon has made it clear that you can ask buyers for reviews. We’ve always understood this to be true, but the latest update explicitly says it. Once again: YES, YOU CAN ASK A BUYER FOR A REVIEW. 2) Amazon has made it clear that you can use Seller Labs Pro, powered by Feedback Genius, to communicate with buyers. The new rules state that you can use an approved third-party application listed in the Marketplace Appstore. Seller Labs Pro is absolutely approved. To be clear: YES, YOU CAN USE FEEDBACK GENIUS TO ASK A BUYER FOR A REVIEW.
In the world of Amazon, there’s no shortage of data points. Between IPI (Inventory Performance Index), account health, product reviews, conversions, it’s hard to stay on top of it all. Chances are, you’ve gotten lost in Seller Central once or twice. Logically, looking at a smaller subset of data, like advertising data, should be less overwhelming. However, it’s still easy to get overwhelmed, especially when it comes to understanding which numbers mean what. Jeff Cohen, VP of Marketing, and Bret Darby, Account Director, take a deep dive into the key advertising data points you need to understand to make the most of your campaigns. You’ll also learn how these numbers work together to understand their fluctuations in tandem. A decreasing ACoS may result in an increasing TACoS. Jeff and Bret are also sharing their favorite advertising features inside Seller Labs Pro, PLUS their favorite reports from Seller Central.
Hijacked and fake products are a big problem—and they have become big business on Amazon. Here are 3 things that sellers and brand owners can and should do to protect themselves from hijackers.
There are myriad strategies for digital advertising: Facebook Ads, Google Ads, Reddit Ads, Manychat, email list building, and more. Even basic understanding of them all generally takes years of learning and thousands of dollars in “learning ad spend.” By the time you’ve learned them all, there’s a new player in the space. We’re going to start with a foundational understanding of various digital marketing strategies that can help you and your business.
In light of the coronavirus pandemic, it is not business as usual, but how do you keep progressing in times like these? At every turning point in a business, the best place to go to is the data. Seriously, always return to the numbers. Data is powerful in telling you whether it's time to pivot or persevere. Is what you're currently doing serving your end goal? Have you even established your goals? For many sellers, the goal for now is to stay afloat. Be sure you're approaching your goals with a SMART mentality. Then, return to the numbers to see if you're headed in the right direction. Here's how.
Up until a little more than a week ago, I was still planning to head to China later this month with a group of 50+ clients and fellow WPP leaders for a tour of some the most innovative brands in Chinese retail/eCommerce. When it was postponed due to disruptions from the Coronavirus, I was certainly disappointed but I also couldn't stop thinking how this would affect Amazon's global business. As a close watcher of Amazon's growth, digital natives brands out of China like Anker and SunValley offer amazing opportunities for us to understand the potential of the platform.
Grab our Prime Day Preparedness Checklist to make sure you are. Plus, get a bonus Promotions Cheatsheet!
Effective Jan 17, Amazon announced their first FEE increases for 2023 and it is basically everything. Full details here. All exact % changes are noted as well.
In-depth video and blog post to follow. Subscribe to fee change updates here.
Fill out this short form below and we'll get in touch. We hate spam and will not share this information with anyone but our professionals.
Tell us a bit more about your business.
