When it comes to making informed strategic decisions, having access to accurate data is a huge deal. Knowing how to interpret and implement these valuable assets is even more important. With that in mind, Amazon has made several updates to its Brand Analytics feature. Let's take a deep dive into the main metrics of the Amazon Brand Analytics Dashboard.
BREAKING NEWS: Starting January 17, 2023, Amazon is making updates to the U.S. referral and Fulfillment by Amazon (FBA) fees. And while the referral fees won’t change, sellers using Amazon’s FBA fulfillment service will see significant increases in the new year. Jessica Wright, Amazon Brand Strategist on the Seller Labs Services team sheds more light […]
We’re right in the thick of it, the fourth quarter of the year and one of the busiest shopping seasons ever. With so many shoppers on the platform, that should also translate to a huge boost in sales for you as a seller. However, you must have the right strategy for your products to see that success. Let’s take a look at the key metrics you may want to keep an eye on this year to keep track of for the next one.
When you started building and sustaining your FBA business, you might not have thought about your options for a potential sale. However, after all the due diligence, you’ve created a solid and highly-performing Amazon store, and putting it up for sale is definitely worth your consideration. But even if you own a profitable, well-oiled Amazon […]
Preserving the key focus on trademark protection, the Amazon Brand Registry program has expanded its functionality to offer instrumental tools to solidify your brand identity and deliver a gold standard of customer experience. So, let's clarify the basics before moving forward with our simple guide on enrollment.
The 2021 holiday season will be defined by brands who can provide a positive and delightful experience for all of their customers. The goal is to create loyal brand followers who can connect with you and will ultimately purchase from you again in the future. Thus, ensure you have great customer service and work to […]
Any online entrepreneur needs an authoritative Amazon sales expert in their corner. This is why we are hosting a variety of video sessions on how to solidify your marketing strategy, attain sales growth, diversify sales and marketing channels within Amazon and beyond, and many, many more!
Did you know that the butterfly species’ spicebush swallowtail turns green and develops eye spots so that it resembles the head of a smooth green snake? While animals use mimicration in wildlife, entrepreneurs apply imitation skills in many aspects of eCommerce. Using competitors' keywords to optimize product listings or borrowing another marketing strategy is a common practice for any Amazon seller.
Do you remember Alice in the world behind the looking-glass, trying to believe as many as six impossible things before breakfast? Much like Lewis Carroll's character, your targeted audience is reluctant to believe in flowery promises until they are convinced that your product or service entirely meets their expectations.
Amazon is not the same as it used to be 5 years ago. Like a living organism, it has been constantly evolving since it first saw the light of the day back in 1994. Who could have imagined that a book-selling startup with only a 30 % chance of success would turn into a global heavyweight housing thousands of brands and products, leading online sales and competing with long-established players like Walmart?
Grab our Prime Day Preparedness Checklist to make sure you are. Plus, get a bonus Promotions Cheatsheet!
Effective Jan 17, Amazon announced their first FEE increases for 2023 and it is basically everything. Full details here. All exact % changes are noted as well.
In-depth video and blog post to follow. Subscribe to fee change updates here.
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