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How to Level Up Your eCommerce Reputation

The 2021 holiday season will be defined by brands who can provide a positive and delightful experience for all of their customers. The goal is to create loyal brand followers who can connect with you and will ultimately purchase from you again in the future. Thus, ensure you have great customer service and work to […]

Own Your Intellectual Property to Resist Amazon Trademark Infringement by Rich Goldstein

Did you know that the butterfly species’ spicebush swallowtail turns green and develops eye spots so that it resembles the head of a smooth green snake? While animals use mimicration in wildlife, entrepreneurs apply imitation skills in many aspects of eCommerce. Using competitors' keywords to optimize product listings or borrowing another marketing strategy is a common practice for any Amazon seller.

How to Optimize Amazon Product Listings: Advanced Fruitful Strategies from Robyn Johnson

Amazon is not the same as it used to be 5 years ago. Like a living organism, it has been constantly evolving since it first saw the light of the day back in 1994. Who could have imagined that a book-selling startup with only a 30 % chance of success would turn into a global heavyweight housing thousands of brands and products, leading online sales and competing with long-established players like Walmart? 

How to Conduct a Competitive Analysis

Selling online, regardless of the marketplace in which you operate, is one of the toughest businesses there is. Highly-qualified people with quality products and services all compete for the same shoppers, which makes conducting frequent competitive analyses an integral part of your strategic plan.  How can you stand out from the crowd? How can you […]

Creating Videos on Amazon Listings

This blog post was originally contributed by Leah Diviney, a Copywriter at Biteable. Is adding videos on Amazon listings actually worth the effort? After all, high-quality pictures give buyers a good deal of information about a product. Unfortunately, they’re not enough anymore.  Amazon A+ Content (formerly known as Enhanced Brand Content),  helps your listing stand […]

What's the Deal with Amazon Logistics?

Since 2005, Amazon has been delivering products to its customers by way of its own package delivery service appropriately named: Amazon Logistics.  The service began as a pilot program more than 10 years ago in San Francisco, Los Angeles, and New York City, but has expanded to nearly every major city in the US. Now […]

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    Resonate is Back!

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