Preserving the key focus on trademark protection, the Amazon Brand Registry program has expanded its functionality to offer instrumental tools to solidify your brand identity and deliver a gold standard of customer experience. So, let's clarify the basics before moving forward with our simple guide on enrollment.
The 2021 holiday season will be defined by brands who can provide a positive and delightful experience for all of their customers. The goal is to create loyal brand followers who can connect with you and will ultimately purchase from you again in the future. Thus, ensure you have great customer service and work to […]
Any online entrepreneur needs an authoritative Amazon sales expert in their corner. This is why we are hosting a variety of video sessions on how to solidify your marketing strategy, attain sales growth, diversify sales and marketing channels within Amazon and beyond, and many, many more!
Did you know that the butterfly species’ spicebush swallowtail turns green and develops eye spots so that it resembles the head of a smooth green snake? While animals use mimicration in wildlife, entrepreneurs apply imitation skills in many aspects of eCommerce. Using competitors' keywords to optimize product listings or borrowing another marketing strategy is a common practice for any Amazon seller.
Do you remember Alice in the world behind the looking-glass, trying to believe as many as six impossible things before breakfast? Much like Lewis Carroll's character, your targeted audience is reluctant to believe in flowery promises until they are convinced that your product or service entirely meets their expectations.
Amazon is not the same as it used to be 5 years ago. Like a living organism, it has been constantly evolving since it first saw the light of the day back in 1994. Who could have imagined that a book-selling startup with only a 30 % chance of success would turn into a global heavyweight housing thousands of brands and products, leading online sales and competing with long-established players like Walmart?
We know first-hand that selling on Amazon is difficult, which is why it’s imperative to simplify the complex aspects of Amazon inventory management. We are living in an omnichannel world. Sellers have to spread their energy across different channels and marketplaces at a time. Managing orders, shipments, inventory, on Amazon, Walmart, Facebook… If you fail […]
Selling online, regardless of the marketplace in which you operate, is one of the toughest businesses there is. Highly-qualified people with quality products and services all compete for the same shoppers, which makes conducting frequent competitive analyses an integral part of your strategic plan. How can you stand out from the crowd? How can you […]
This blog post was originally contributed by Leah Diviney, a Copywriter at Biteable. Is adding videos on Amazon listings actually worth the effort? After all, high-quality pictures give buyers a good deal of information about a product. Unfortunately, they’re not enough anymore. Amazon A+ Content (formerly known as Enhanced Brand Content), helps your listing stand […]
Since 2005, Amazon has been delivering products to its customers by way of its own package delivery service appropriately named: Amazon Logistics. The service began as a pilot program more than 10 years ago in San Francisco, Los Angeles, and New York City, but has expanded to nearly every major city in the US. Now […]
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