With a slew of ever-emerging black-hat selling schemes, Amazon brand owners should take meaningful steps to eradicate counterfeit products. This is where the Amazon Transparency program plays the leading part. In this article, we cover what the Amazon Transparency Program is, drilling into its eligibility requirements, highlighting the benefits, and touching upon its new Customer Engagement feature launched for the Amazon Transparency app.
Preserving the key focus on trademark protection, the Amazon Brand Registry program has expanded its functionality to offer instrumental tools to solidify your brand identity and deliver a gold standard of customer experience. So, let's clarify the basics before moving forward with our simple guide on enrollment.
If you are selling on Amazon, you know about the fierce competition within its marketplaces all too well. In order to give you a competitive edge, Amazon offers a free program for registered brands that alleviates their struggles against trademark infringement. In this post, we will discuss the opportunities that the Amazon Brand Registry program offers to its members and why brands should consider enrolling in it.
The 2021 holiday season will be defined by brands who can provide a positive and delightful experience for all of their customers. The goal is to create loyal brand followers who can connect with you and will ultimately purchase from you again in the future. Thus, ensure you have great customer service and work to […]
Every month, our Amazon experts host a roundtable discussion for our Managed Services clients. It’s a way to do more for clients, and get the questions answered that they might not even know they had. This month’s focus: Amazon Brand Services. Before we get too deep into Brand Services, let’s take it back to Amazon […]
Did you know that the butterfly species’ spicebush swallowtail turns green and develops eye spots so that it resembles the head of a smooth green snake? While animals use mimicration in wildlife, entrepreneurs apply imitation skills in many aspects of eCommerce. Using competitors' keywords to optimize product listings or borrowing another marketing strategy is a common practice for any Amazon seller.
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