Back to Blog

Amazon Brand Registry

What Is Amazon A+ Content? A Quick-Start Guide to Creating Your Unique Amazon Brand Story

To help brands grip shoppers' attention, Amazon offers an advanced content feature allowing you to add captivating descriptions to the product detail page — Amazon A+ Content. This article breaks down what A+ Content is, goes through basic content guidelines and restrictions, touches upon the main benefits of adding A+ Content to your listing, and uncovers best practices to showcase your product appealingly.

Amazon Transparency Program: Another Weapon in the Fight Against Counterfeits

With a slew of ever-emerging black-hat selling schemes, Amazon brand owners should take meaningful steps to eradicate counterfeit products. This is where the Amazon Transparency program plays the leading part. In this article, we cover what the Amazon Transparency Program is, drilling into its eligibility requirements, highlighting the benefits, and touching upon its new Customer Engagement feature launched for the Amazon Transparency app.          

What Should You Expect from Amazon Brand Registry? [The Main Benefits]

If you are selling on Amazon, you know about the fierce competition within its marketplaces all too well. In order to give you a competitive edge, Amazon offers a free program for registered brands that alleviates their struggles against trademark infringement. In this post, we will discuss the opportunities that the Amazon Brand Registry program offers to its members and why brands should consider enrolling in it.

How to Level Up Your eCommerce Reputation

The 2021 holiday season will be defined by brands who can provide a positive and delightful experience for all of their customers. The goal is to create loyal brand followers who can connect with you and will ultimately purchase from you again in the future. Thus, ensure you have great customer service and work to […]

Own Your Intellectual Property to Resist Amazon Trademark Infringement by Rich Goldstein

Did you know that the butterfly species’ spicebush swallowtail turns green and develops eye spots so that it resembles the head of a smooth green snake? While animals use mimicration in wildlife, entrepreneurs apply imitation skills in many aspects of eCommerce. Using competitors' keywords to optimize product listings or borrowing another marketing strategy is a common practice for any Amazon seller.

Illustration

Ready for Amazon Prime Day 2022?

Grab our Prime Day Preparedness Checklist to make sure you are. Plus, get a bonus Promotions Cheatsheet!