Caroline Powell

Read blogs from Caroline Powell

Here’s to wrapping up another year. In 2020, the eCommerce industry progressed leaps and bounds ahead of where it was “supposed” to be. With the world “shutting down” and driving massive numbers of consumers to...

How To Win This Cyber 5 originally aired live on Wednesday, November 18, 2020. Information provided was up-to-date as of that date. Over the years, we’ve encountered many a seller who is unprepared or unsure...

The 2020 Prime Day was an event like no other (like the year as a whole). After months of “will it or won’t it?” Amazon quickly announced the impending Prime Day at the beginning of...

In the world of Amazon, there’s no shortage of data points. Between IPI (Inventory Performance Index), account health, product reviews, conversions, it’s hard to stay on top of it all. Chances are, you’ve gotten lost...
It’s easy to get bogged down in all of the data points available to Amazon sellers, especially when it comes to Amazon Advertising metrics. Should you be watching your ACoS? TACoS? RoAS? CPC? What about...
In light of the coronavirus pandemic, it is not business as usual, but how do you keep progressing in times like these? At every turning point in a business, the best place to go to...

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Head of Marketing and Customer Success

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Content Marketing Analyst

Most Popular Blogs

🤖 Quick Answer: Did Amazon Block ChatGPT Shopping? Yes. Amazon blocked ChatGPT-User and OAI-SearchBot crawlers in November 2025. ChatGPT can’t access Amazon product data. But 50 million shoppers per day still use ChatGPT for product...

🔍 Amazon’s new Rufus AI assistant is reshaping how shoppers discover, compare, and evaluate products. If your listings aren’t optimized for this AI-first experience, you’re already falling behind. This guide walks you through a simple,...

📈 Every Amazon seller has experienced this moment: you finally launch a product you’ve researched, sourced, and prepared. You set up your first Sponsored Products campaigns. You hit “Save.” And then Amazon hits you with...

🤖 Quick Summary Google’s new AI Overviews and ChatGPT search are shifting consumer behavior — and Amazon sellers who only optimize for Amazon SEO are now losing visibility. To win in 2025–2026, sellers must: This...

🔍 The Question Every Seller Asks: “How do I check my competitor’s traffic sources?” If you’ve ever asked the same thing, you’re not alone. Every Amazon seller — from private label beginners to seven-figure brands...