Caroline Powell

Read blogs from Caroline Powell

Predicting Trends in the eCommerce Industry in 2021

Here’s to wrapping up another year. In 2020, the eCommerce industry progressed leaps and bounds ahead of where it was “supposed” to be. With the world “shutting down” and driving massive numbers of consumers to...

How To Win This Cyber 5

How To Win This Cyber 5 originally aired live on Wednesday, November 18, 2020. Information provided was up-to-date as of that date. Over the years, we’ve encountered many a seller who is unprepared or unsure...

LEAKED: Prime Day Results (& How to Use Them to Your Advantage)

The 2020 Prime Day was an event like no other (like the year as a whole). After months of “will it or won’t it?” Amazon quickly announced the impending Prime Day at the beginning of...

Know Your Numbers: How to Not Drown in Advertising Data

In the world of Amazon, there’s no shortage of data points. Between IPI (Inventory Performance Index), account health, product reviews, conversions, it’s hard to stay on top of it all. Chances are, you’ve gotten lost...

TACoS Tuesday: A Fresh Recipe for Amazon Advertising

It’s easy to get bogged down in all of the data points available to Amazon sellers, especially when it comes to Amazon Advertising metrics. Should you be watching your ACoS? TACoS? RoAS? CPC? What about...

Managing Data in Changing Economic Times

In light of the coronavirus pandemic, it is not business as usual, but how do you keep progressing in times like these? At every turning point in a business, the best place to go to...