Caroline Powell

Read blogs from Caroline Powell

Seller Labs 2019 Year in Review

The end of 2019 is a little bit different. Not only is it the end of the year, but it’s also the end of the decade so we’re taking extra stock of what has been...

Seller Labs: 2020 Events, Conferences & Trade Shows for Amazon Sellers

In the six years that Seller Labs has been around, we’ve had the opportunity to go to a lot of Amazon seller conferences and trade shows. In 2020, we’ll be attending quite a few and...

How Outsourcing Parts of Your Amazon Business During the Q4 Holiday Rush Can Be a Smart Move

It’s not too late to better your Amazon business for Q4. We may be into November, but Q4 is a marathon, not a sprint. One of the most frequent comments we hear in Q1, after...

Maximize Q4 Profitability: Optimize Amazon Advertising for the Holidays

Did you know that several new Amazon advertising features are rolling out in Q4, just in time for the holidays? With this year’s shorter holiday shopping season and the Cyber5 just around the corner, you...

5 Tips to Crush Competitors & Boost Your Amazon Q4 Holiday Sales

Did you know that average Amazon Q4 holiday sales are 4x higher in November, and 5x higher in December? In this webinar you’ll learn tips and strategies to boost your Amazon Q4 holiday sales and...

Understanding Amazon’s Tightening Control: What Sellers Must Know & Do

The time is now, the changes are real, the implications to your Amazon business are wide reaching. It's time to take the chats, the comments, and the whispers to the experts and have the real...

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Content Marketing Analyst

Amazon Image Manager: The 1-Click Feature That Saves Sellers 100+ Hours

🖼️ The 5-Minute Fix for Variation Image Nightmare The Problem:Manually uploading images to every individual product variation (color, size, style, etc.) is incredibly time-consuming and often leads to errors that cause suppressions. The Solution:Amazon’s new...

Amazon Blocks ChatGPT Shopping: What Sellers Must Do to Stay Visible

🤖 Quick Answer: Did Amazon Block ChatGPT Shopping? Yes. Amazon blocked ChatGPT-User and OAI-SearchBot crawlers in November 2025. ChatGPT can’t access Amazon product data. But 50 million shoppers per day still use ChatGPT for product...

How to Optimize Amazon Listings for Rufus AI: 4-Step Method for Higher Conversions

🔍 Amazon’s new Rufus AI assistant is reshaping how shoppers discover, compare, and evaluate products. If your listings aren’t optimized for this AI-first experience, you’re already falling behind. This guide walks you through a simple,...

Why Does Amazon Limit PPC Spending on New Accounts? (How to Increase Your PPC Budget Fast in 2026)

📈 Every Amazon seller has experienced this moment: you finally launch a product you’ve researched, sourced, and prepared. You set up your first Sponsored Products campaigns. You hit “Save.” And then Amazon hits you with...

The Future of Amazon SEO in 2025–2026: How AI Overviews Are Changing Shopping—and How Sellers Can Win More Traffic Across Every Platform

🤖 Quick Summary Google’s new AI Overviews and ChatGPT search are shifting consumer behavior — and Amazon sellers who only optimize for Amazon SEO are now losing visibility. To win in 2025–2026, sellers must: This...

How to Handle a Counterfeit Claim on Amazon (and Safeguard Your Seller Account in 2026)

🛡️ A Seller’s Nightmare: When One Sale Shuts Down Everything Every Amazon seller risks facing a counterfeit claim — even when the product is completely genuine. In a real seller case, a legitimate Super Nintendo...