Caroline Powell

Read blogs from Caroline Powell

Launching a new product is hard work but necessary for your brand to grow. While you may have had a successful Amazon product launch plan in the past, you’ll need to change your strategy to...

Each August, Inc. releases their list of the 5000 most successful companies in the nation, affectionately known as The Inc. 5000. These companies must be U.S.-based, privately held, and independent as of December 31 of the...

Hear from Jeff Cohen, Chief Relationships Officer at Seller Labs and Reid Greenberg, President and CEO of Vermont’s Original Bag Balm and former executive at Kantar Consulting on top mistakes people make when launching products...
Join Amazon Advertising experts Bret Darby and Edward Ruffin as they dive into trends that emerged during last year’s Prime Day and show you how to best position your brand to win big during Amazon's...

Last month when we talked about buying cycles, I mentioned the importance of bringing more traffic to your listings to increase your Amazon sales conversion rate. And I was happy to see Katie’s blog help...

Day two of Resonate has was a masterclass in connecting with buyers — how to find them, how to talk to them, and how to get them involved in your Amazon brand. There was so...

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Most Popular Blogs

📦Why Q4 Inventory Is Different (and Risky) Every Amazon seller dreams of Q4 profits — but too many watch them vanish because of stockouts, storage fees, or January return chaos. It happens every year: sellers...

💰 Why Amazon Profit Tracking Matters Whether you’re a new Amazon seller with a handful of SKUs or a seasoned brand running hundreds, one question unites everyone: 👉 “Am I actually making money on each...

Key Takeaways: The Struggle Amazon Sellers Face You’ve launched your products, optimized your listings, and started making sales—but why does it feel like you’re constantly fighting for every customer? The truth is, without brand-building, you’re...

🔥 Unlock Your Amazon Growth Potential with These Must-Attend Events Want to stay competitive and profitable on Amazon in 2025? Attending the right conferences is one of the smartest investments you can make. These events...

Amazon Retires the Customer Reviews Dashboard On September 30, 2025, Amazon will retire the long-standing Customer Reviews dashboard in Seller Central. In its place, sellers will find the Voice of the Customer (VoC) dashboard, a...