Caroline Powell

Read blogs from Caroline Powell

Launching a new product is hard work but necessary for your brand to grow. While you may have had a successful Amazon product launch plan in the past, you’ll need to change your strategy to...

Each August, Inc. releases their list of the 5000 most successful companies in the nation, affectionately known as The Inc. 5000. These companies must be U.S.-based, privately held, and independent as of December 31 of the...

Hear from Jeff Cohen, Chief Relationships Officer at Seller Labs and Reid Greenberg, President and CEO of Vermont’s Original Bag Balm and former executive at Kantar Consulting on top mistakes people make when launching products...
Join Amazon Advertising experts Bret Darby and Edward Ruffin as they dive into trends that emerged during last year’s Prime Day and show you how to best position your brand to win big during Amazon's...

Last month when we talked about buying cycles, I mentioned the importance of bringing more traffic to your listings to increase your Amazon sales conversion rate. And I was happy to see Katie’s blog help...

Day two of Resonate has was a masterclass in connecting with buyers — how to find them, how to talk to them, and how to get them involved in your Amazon brand. There was so...

Our Other writers...

Joshua Topham

Head of Marketing

Savannah A

Content Marketing Analyst

Lisa Jones

Head of Customer Success

Most Popular Blogs

Running an Amazon business in 2025 is nothing like it was even three years ago. With constant fee changes, aggressive competitors, new ad types, and global supply chain volatility, sellers are dealing with more data...

Quick Summary Many sellers assume Amazon won’t catch a “friendly” touch in a message. In reality, Amazon uses AI to scan every message for persuasive wording, prohibited requests, and disallowed content. Even seemingly harmless phrases...

Key Takeaways Running an Amazon business means tracking sales, inventory, ad spend, fees, and profitability—daily. If you’re still downloading reports from Seller Central, copying data into spreadsheets, and trying to stitch it all together, you’re...

Imagine spending hours manually adjusting bids, pausing underperforming ads, and hunting for profitable keywords. For most Amazon sellers, this is a nightmare—but it doesn’t have to be. PPC automation has become essential in 2025, especially...

When shoppers land on your Amazon listing, they skim—fast. Your bullet points are prime real estate to convince them to click “Add to Cart.” Done right, they grab attention, showcase value, and work hand-in-hand with...

The Image Problem That’s Costing You Sales You might have the perfect product, a competitive price, and optimized keywords… but if your images aren’t up to Amazon’s standards, your listing could get suppressed or ignored.In...