Caroline Powell

Read blogs from Caroline Powell

The Next-Level Amazon Product Launch Plan

Launching a new product is hard work but necessary for your brand to grow. While you may have had a successful Amazon product launch plan in the past, you’ll need to change your strategy to...

Seller Labs Makes The Inc. 5000 For The Second Time!

Each August, Inc. releases their list of the 5000 most successful companies in the nation, affectionately known as The Inc. 5000. These companies must be U.S.-based, privately held, and independent as of December 31 of the...

Amazon Product Launches: 5 Lessons Learned (Sometimes the Hard Way)

Hear from Jeff Cohen, Chief Relationships Officer at Seller Labs and Reid Greenberg, President and CEO of Vermont’s Original Bag Balm and former executive at Kantar Consulting on top mistakes people make when launching products...

[Webinar] Lessons Learned from Prime Day 2018 & How to Succeed for Prime Day 2019

Join Amazon Advertising experts Bret Darby and Edward Ruffin as they dive into trends that emerged during last year’s Prime Day and show you how to best position your brand to win big during Amazon's...

Increase Amazon Sales Conversion Rate with Amazon Listing Optimization and Seller Labs PRO

Last month when we talked about buying cycles, I mentioned the importance of bringing more traffic to your listings to increase your Amazon sales conversion rate. And I was happy to see Katie’s blog help...

For Brands Selling on Amazon, It’s All About Target Audience (Resonate Day-Two Recap)

Day two of Resonate has was a masterclass in connecting with buyers — how to find them, how to talk to them, and how to get them involved in your Amazon brand. There was so...