Caroline Powell

Read blogs from Caroline Powell

Launching a new product is hard work but necessary for your brand to grow. While you may have had a successful Amazon product launch plan in the past, you’ll need to change your strategy to...

Each August, Inc. releases their list of the 5000 most successful companies in the nation, affectionately known as The Inc. 5000. These companies must be U.S.-based, privately held, and independent as of December 31 of the...

Hear from Jeff Cohen, Chief Relationships Officer at Seller Labs and Reid Greenberg, President and CEO of Vermont’s Original Bag Balm and former executive at Kantar Consulting on top mistakes people make when launching products...
Join Amazon Advertising experts Bret Darby and Edward Ruffin as they dive into trends that emerged during last year’s Prime Day and show you how to best position your brand to win big during Amazon's...

Last month when we talked about buying cycles, I mentioned the importance of bringing more traffic to your listings to increase your Amazon sales conversion rate. And I was happy to see Katie’s blog help...

Day two of Resonate has was a masterclass in connecting with buyers — how to find them, how to talk to them, and how to get them involved in your Amazon brand. There was so...

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Most Popular Blogs

🔍 The Question Every Seller Asks: “How do I check my competitor’s traffic sources?” If you’ve ever asked the same thing, you’re not alone. Every Amazon seller — from private label beginners to seven-figure brands...

💰 The Pain Every Amazon Seller Knows You check your Seller Central dashboard. Traffic looks fine. Ads are running. But your payout feels light — again. You dig into reports, jump between tabs, and still...

💰 Black Friday and Cyber Monday are once again shaping up to be record-breaking events on Amazon. But this year, sellers face new challenges: higher fees, more competition, and AI-driven ads that make it easier...

⚙️ Since launching the Amazon MCP Server, sellers have already started transforming how they interact with their data. Instead of juggling endless reports and dashboards, they’re now asking AI for instant answers powered by their...

🧠 Amazon sellers have never had more data — yet turning that data into actionable insights has always been the hardest part. Reports, dashboards, and endless spreadsheets can make it feel like you’re swimming in...

Amazon is a powerful platform for growing your business, but it’s also full of hidden fees that can quietly chip away at your profits.  That’s why regular fee audits matter. They help you catch overcharges,...