Caroline Powell

Read blogs from Caroline Powell

The Next-Level Amazon Product Launch Plan

Launching a new product is hard work but necessary for your brand to grow. While you may have had a successful Amazon product launch plan in the past, you’ll need to change your strategy to...

Seller Labs Makes The Inc. 5000 For The Second Time!

Each August, Inc. releases their list of the 5000 most successful companies in the nation, affectionately known as The Inc. 5000. These companies must be U.S.-based, privately held, and independent as of December 31 of the...

Amazon Product Launches: 5 Lessons Learned (Sometimes the Hard Way)

Hear from Jeff Cohen, Chief Relationships Officer at Seller Labs and Reid Greenberg, President and CEO of Vermont’s Original Bag Balm and former executive at Kantar Consulting on top mistakes people make when launching products...

[Webinar] Lessons Learned from Prime Day 2018 & How to Succeed for Prime Day 2019

Join Amazon Advertising experts Bret Darby and Edward Ruffin as they dive into trends that emerged during last year’s Prime Day and show you how to best position your brand to win big during Amazon's...

Increase Amazon Sales Conversion Rate with Amazon Listing Optimization and Seller Labs PRO

Last month when we talked about buying cycles, I mentioned the importance of bringing more traffic to your listings to increase your Amazon sales conversion rate. And I was happy to see Katie’s blog help...

For Brands Selling on Amazon, It’s All About Target Audience (Resonate Day-Two Recap)

Day two of Resonate has was a masterclass in connecting with buyers — how to find them, how to talk to them, and how to get them involved in your Amazon brand. There was so...

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Head of Marketing and Customer Success

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Content Marketing Analyst

Amazon Image Manager: The 1-Click Feature That Saves Sellers 100+ Hours

🖼️ The 5-Minute Fix for Variation Image Nightmare The Problem:Manually uploading images to every individual product variation (color, size, style, etc.) is incredibly time-consuming and often leads to errors that cause suppressions. The Solution:Amazon’s new...

Amazon Blocks ChatGPT Shopping: What Sellers Must Do to Stay Visible

🤖 Quick Answer: Did Amazon Block ChatGPT Shopping? Yes. Amazon blocked ChatGPT-User and OAI-SearchBot crawlers in November 2025. ChatGPT can’t access Amazon product data. But 50 million shoppers per day still use ChatGPT for product...

How to Optimize Amazon Listings for Rufus AI: 4-Step Method for Higher Conversions

🔍 Amazon’s new Rufus AI assistant is reshaping how shoppers discover, compare, and evaluate products. If your listings aren’t optimized for this AI-first experience, you’re already falling behind. This guide walks you through a simple,...

Why Does Amazon Limit PPC Spending on New Accounts? (How to Increase Your PPC Budget Fast in 2026)

📈 Every Amazon seller has experienced this moment: you finally launch a product you’ve researched, sourced, and prepared. You set up your first Sponsored Products campaigns. You hit “Save.” And then Amazon hits you with...

The Future of Amazon SEO in 2025–2026: How AI Overviews Are Changing Shopping—and How Sellers Can Win More Traffic Across Every Platform

🤖 Quick Summary Google’s new AI Overviews and ChatGPT search are shifting consumer behavior — and Amazon sellers who only optimize for Amazon SEO are now losing visibility. To win in 2025–2026, sellers must: This...

How to Handle a Counterfeit Claim on Amazon (and Safeguard Your Seller Account in 2026)

🛡️ A Seller’s Nightmare: When One Sale Shuts Down Everything Every Amazon seller risks facing a counterfeit claim — even when the product is completely genuine. In a real seller case, a legitimate Super Nintendo...