Helen Golubeva

Read blogs from Helen Golubeva

[Case Study] Ann Arbor T-Shirt Company Sees 130% Amazon Ad Sales Growth With Seller Labs Managed Services

Jerry Kozak, owner of the Ann Arbor T-Shirt Company realized that with $1 million in projected Amazon Ad spend, it was time to reassess strategy. Learn how The Ann Arbor T-shirt Company experienced Amazon advertising...

What’s the Deal with Amazon Logistics?

Since 2005, Amazon has been delivering products to its customers by way of its own package delivery service appropriately named: Amazon Logistics.  The service began as a pilot program more than 10 years ago in...

Merch by Amazon: How It Can Help You Make Money Online [2021]

Merch by Amazon is probably the easiest and most risk-averse way to make money with Amazon. Seriously. Amazon has made print-on-demand T-shirts easier and cheaper than ever. In this post, you’ll discover how you can...

Amazon Brand Store: Definition, Benefits, and New Features [Updated for 2021]

Amazon is constantly rolling out new ways to help sellers scale their businesses, and the most recent is the Amazon Brand Store. With this in view, Amazon is opening up more eCommerce features for third-party...

How to Increase Sales on Amazon By Up to 50% [Case Study]

Kevin Vegors was a new Amazon seller looking to improve the discovery of his health supplements brand. He needed something more than detail page optimizations to improve his products’ discoverability. That’s when he discovered that...

Seasonal Amazon Advertising Strategy Delivers 147% Halloween Ad Sales Increase Over Previous Year [Case Study]

Learn how Seller Labs Managed Services developed a multiple part seasonal Amazon advertising strategy to grow ad sales early in the season, and optimize later in the season to reduce ACoS while enjoying the improved...

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Most Popular Blogs

Amazon FBA Holiday Cutoff 2025: How to Maximize Super Saturday & Dec 23 Sales

⏰ Two Extra Days = Your Biggest Margin Opportunity of Q4 Amazon just handed you 48 hours you didn’t have last year. The FBA and Seller Fulfilled Prime shipping cutoff is now December 23, 2025—two...

Amazon Image Manager: The 1-Click Feature That Saves Sellers 100+ Hours

🖼️ The 5-Minute Fix for Variation Image Nightmare  The Problem:Manually uploading images to every individual product variation (color, size, style, etc.) is incredibly time-consuming and often leads to errors that cause suppressions. The Solution:Amazon’s new...

Amazon Blocks ChatGPT Shopping: What Sellers Must Do to Stay Visible

🤖 Quick Answer: Did Amazon Block ChatGPT Shopping? Yes. Amazon blocked ChatGPT-User and OAI-SearchBot crawlers in November 2025. ChatGPT can’t access Amazon product data. But 50 million shoppers per day still use ChatGPT for product...

How to Optimize Amazon Listings for Rufus AI: 4-Step Method for Higher Conversions

🔍 Amazon’s new Rufus AI assistant is reshaping how shoppers discover, compare, and evaluate products. If your listings aren’t optimized for this AI-first experience, you’re already falling behind. This guide walks you through a simple,...

Why Does Amazon Limit PPC Spending on New Accounts? (How to Increase Your PPC Budget Fast in 2026)

📈 Every Amazon seller has experienced this moment: you finally launch a product you’ve researched, sourced, and prepared. You set up your first Sponsored Products campaigns. You hit “Save.” And then Amazon hits you with...

The Future of Amazon SEO in 2025–2026: How AI Overviews Are Changing Shopping—and How Sellers Can Win More Traffic Across Every Platform

🤖 Quick Summary Google’s new AI Overviews and ChatGPT search are shifting consumer behavior — and Amazon sellers who only optimize for Amazon SEO are now losing visibility. To win in 2025–2026, sellers must: This...