Jeff Cohen

Read blogs from Jeff Cohen

What’s New With Google Shopping?

Last month Google announced a new Google Shopping experience to help customers discover and compare millions of products to find the best prices to buy online or from a store nearby.  Catch up with John Kennard, Strategic Partnerships at...

2019 Trends in Amazon Account Suspension and Brand Protection

Today I sat down with CJ Rosenbaum, Founding Partner and Managing Attorney at Amazon Sellers Lawyers. The firm represents sellers dealing with Amazon account suspension, policy violations, and intellectual property law. I wanted to cover three...

Amazon Boost with FBA Conference: Should You Attend?

Amazon-Hosted Conferences: The Early Years Amazon hosting conferences for sellers isn’t new, but its method for doing so is newly revamped. If you’ve been around the space for a while, you might recall SCOE (Sellers...

Amazon Email Policy Change? Nope. Check Your Compliance with Existing Policy? Yes!

Rumors have been swirling over the last several weeks about some pretty massive changes to Amazon’s email policy regarding Buyer-Seller Messaging. I want to take a moment to set the record straight about a few...

When Product Liability Insurance Makes Sense for your Amazon FBA Business

Importing products from Chinese manufacturers to fuel private label Amazon FBA business has become the preferred strategy for many sellers over the past 18 months. As simple as many sellers may make it seem to...

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Most Popular Blogs

Amazon Rufus: How We’re Preparing Brands for the Shift to AI Search

Over the past few years, ecommerce has been undergoing a revolutionary change in the way shoppers discover, evaluate, and buy their products online.  Amazon Rufus, the ecommerce giant’s own generative shopping assistant, is one of...

How to Find Wholesale Suppliers for Amazon FBA in 2026: Step-by-Step Guide

📦 Identifying appropriate wholesale suppliers for your Amazon FBA business is a critical factor for success in 2026. As competition heightens and Amazon’s policies become increasingly stringent, sourcing products that are both profitable and compliant...

Amazon Brand Registry Requirements (2026): Eligibility, Application Steps & New Updates

🛡️ Navigating the Amazon Brand Registry in 2026 revolves around a few key essentials: possessing (or applying for) a trademark and being the brand owner. Recent adjustments mean Amazon has elevated documentation requirements, linking a...

Amazon Project Starfish: How AI Is Rewriting Listings (And How Sellers Stay in Control)

🤖 Your Listing Changed Overnight. Amazon Didn’t Ask. You wake up. Check your dashboard. Something’s off. Your title is different. The bullets you spent weeks testing? Rewritten. Your product images? Replaced with AI-generated versions. No...

How to Create Amazon Product Videos That Actually Convert in 2026

🎥 Quick Guide: The 3-Step Amazon Video Formula Amazon product videos that perform well typically: This simple structure helps improve engagement, supports conversion, and creates a better shopping experience. The Hand You’re Fighting With Tied...

Amazon FBA Holiday Cutoff 2025: How to Maximize Super Saturday & Dec 23 Sales

⏰ Two Extra Days = Your Biggest Margin Opportunity of Q4 Amazon just handed you 48 hours you didn’t have last year. The FBA and Seller Fulfilled Prime shipping cutoff is now December 23, 2025—two...