Lauren Ward
Read blogs from Lauren Ward
As Amazon expands its offerings each year, sponsored product campaigns become more and more complex. You may have already considered Amazon PPC software, but didn’t know where to start. Amazon sellers want to stand out...
Holiday templates add a little extra seasonal spice to your Feedback Genius automated Buyer-Seller emails.Here we are again at the precipice of another crazy holiday shopping season. You’ve been preparing for Q4 all year and it’s...
Did you enjoy our big reveal? I hope you read Katie’s blog when we announced the new dashboard. We’ve been working hard to give you better information and insights into your Amazon business and we’re not...
This blog post was originally contributed by Dan Crittenden, the eCommerce Dude at PorkRinds.com and Rudolph Foods. The latest update of Amazon broad match modifiers for Sponsored Brands campaigns helps products reach more customers and...
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Most Popular Blogs
A seller running a million-dollar Amazon business downloaded their FBA Customer Returns report for the first time in six months. Fourteen units had come back marked DAMAGED — Amazon’s responsibility, not the buyer’s. Every single...
Pull up your Seller Central dashboard right now. Look at your overall margin. Looks fine, right? Maybe 15%. Your ACoS is around 29%. Your accountant says you are profitable. Everything checks out. Now do something...
A competitor copies your listing word for word. Every bullet. The title. The brand story. You go to report it — and you realize you might not have a case. That scenario just got more...
Your VA messages you on a Tuesday: “Hey, why are we priced below target on these three ASINs?” You know you made that decision. You remember the supplier negotiation, the margin math, the reasoning. You...
Your repricer crashed last Thursday night. No alert. No email. No Slack ping. You found out Monday morning when your Buy Box share had dropped from 74% to 31% — and your Sponsored Products campaigns...