Lauren Ward

Read blogs from Lauren Ward

Seller Feedback vs. Product Reviews: What’s the Difference?

Understanding the nuances of Amazon seller feedback vs. Amazon product reviews will help you set realistic (and ambitious) goals, meet them, and build a trustworthy reputation on Amazon — all while boosting sales, rising in...

Grow Sponsored Advertising Sales with Amazon PPC Software

As Amazon expands its offerings each year, sponsored product campaigns become more and more complex. You may have already considered Amazon PPC software, but didn’t know where to start. Amazon sellers want to stand out...

Getting Amazon Seller Feedback Has Never Been More Difficult … Or More Important. Feedback Genius Can Help.

If you've heard that getting Amazon seller feedback and product reviews is virtually impossible given that Amazon has banned incentivized reviews and offered customers the email opt-out, don't believe the hype. Contrary to many sellers’...

2019 Holiday Templates Available Now In Feedback Genius

Holiday templates add a little extra seasonal spice to your Feedback Genius automated Buyer-Seller emails.Here we are again at the precipice of another crazy holiday shopping season. You’ve been preparing for Q4 all year and it’s...

Questions About Your Amazon Analytics? Know More with the Seller Labs Dashboard

Did you enjoy our big reveal? I hope you read Katie’s blog when we announced the new dashboard. We’ve been working hard to give you better information and insights into your Amazon business and we’re not...

Amazon Broad Match Modifiers for Sponsored Brands Campaigns Now Available in Ignite

This blog post was originally contributed by Dan Crittenden, the eCommerce Dude at PorkRinds.com and Rudolph Foods. The latest update of Amazon broad match modifiers for Sponsored Brands campaigns helps products reach more customers and...

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Most Popular Blogs

Amazon Project Starfish: How AI Is Rewriting Listings (And How Sellers Stay in Control)

🤖 Your Listing Changed Overnight. Amazon Didn’t Ask. You wake up. Check your dashboard. Something’s off. Your title is different. The bullets you spent weeks testing? Rewritten. Your product images? Replaced with AI-generated versions. No...

How to Create Amazon Product Videos That Actually Convert in 2026

🎥 Quick Guide: The 3-Step Amazon Video Formula Amazon product videos that perform well typically: This simple structure helps improve engagement, supports conversion, and creates a better shopping experience. The Hand You’re Fighting With Tied...

Amazon FBA Holiday Cutoff 2025: How to Maximize Super Saturday & Dec 23 Sales

⏰ Two Extra Days = Your Biggest Margin Opportunity of Q4 Amazon just handed you 48 hours you didn’t have last year. The FBA and Seller Fulfilled Prime shipping cutoff is now December 23, 2025—two...

Amazon Image Manager: The 1-Click Feature That Saves Sellers 100+ Hours

🖼️ The 5-Minute Fix for Variation Image Nightmare  The Problem:Manually uploading images to every individual product variation (color, size, style, etc.) is incredibly time-consuming and often leads to errors that cause suppressions. The Solution:Amazon’s new...

Amazon Blocks ChatGPT Shopping: What Sellers Must Do to Stay Visible

🤖 Quick Answer: Did Amazon Block ChatGPT Shopping? Yes. Amazon blocked ChatGPT-User and OAI-SearchBot crawlers in November 2025. ChatGPT can’t access Amazon product data. But 50 million shoppers per day still use ChatGPT for product...

How to Optimize Amazon Listings for Rufus AI: 4-Step Method for Higher Conversions

🔍 Amazon’s new Rufus AI assistant is reshaping how shoppers discover, compare, and evaluate products. If your listings aren’t optimized for this AI-first experience, you’re already falling behind. This guide walks you through a simple,...