Lauren Ward

Read blogs from Lauren Ward

Seller Feedback vs. Product Reviews: What’s the Difference?

Understanding the nuances of Amazon seller feedback vs. Amazon product reviews will help you set realistic (and ambitious) goals, meet them, and build a trustworthy reputation on Amazon — all while boosting sales, rising in...

Grow Sponsored Advertising Sales with Amazon PPC Software

As Amazon expands its offerings each year, sponsored product campaigns become more and more complex. You may have already considered Amazon PPC software, but didn’t know where to start. Amazon sellers want to stand out...

Getting Amazon Seller Feedback Has Never Been More Difficult … Or More Important. Feedback Genius Can Help.

If you've heard that getting Amazon seller feedback and product reviews is virtually impossible given that Amazon has banned incentivized reviews and offered customers the email opt-out, don't believe the hype. Contrary to many sellers’...

2019 Holiday Templates Available Now In Feedback Genius

Holiday templates add a little extra seasonal spice to your Feedback Genius automated Buyer-Seller emails.Here we are again at the precipice of another crazy holiday shopping season. You’ve been preparing for Q4 all year and it’s...

Questions About Your Amazon Analytics? Know More with the Seller Labs Dashboard

Did you enjoy our big reveal? I hope you read Katie’s blog when we announced the new dashboard. We’ve been working hard to give you better information and insights into your Amazon business and we’re not...

Amazon Broad Match Modifiers for Sponsored Brands Campaigns Now Available in Ignite

This blog post was originally contributed by Dan Crittenden, the eCommerce Dude at PorkRinds.com and Rudolph Foods. The latest update of Amazon broad match modifiers for Sponsored Brands campaigns helps products reach more customers and...