Lauren Ward

Read blogs from Lauren Ward

Understanding the nuances of Amazon seller feedback vs. Amazon product reviews will help you set realistic (and ambitious) goals, meet them, and build a trustworthy reputation on Amazon — all while boosting sales, rising in...

As Amazon expands its offerings each year, sponsored product campaigns become more and more complex. You may have already considered Amazon PPC software, but didn’t know where to start. Amazon sellers want to stand out...

If you've heard that getting Amazon seller feedback and product reviews is virtually impossible given that Amazon has banned incentivized reviews and offered customers the email opt-out, don't believe the hype. Contrary to many sellers’...

Holiday templates add a little extra seasonal spice to your Feedback Genius automated Buyer-Seller emails.Here we are again at the precipice of another crazy holiday shopping season. You’ve been preparing for Q4 all year and it’s...

Did you enjoy our big reveal? I hope you read Katie’s blog when we announced the new dashboard. We’ve been working hard to give you better information and insights into your Amazon business and we’re not...

This blog post was originally contributed by Dan Crittenden, the eCommerce Dude at PorkRinds.com and Rudolph Foods. The latest update of Amazon broad match modifiers for Sponsored Brands campaigns helps products reach more customers and...

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Lisa J

Head of Marketing and Customer Success

Savannah A

Content Marketing Analyst

Most Popular Blogs

🚚 Key Takeaways From “SurePost” to “Ground Saver” — What Sellers Need to Know In early 2025, UPS rebranded SurePost® as UPS Ground Saver®, marking a major update to its domestic economy service. While the...

If you’ve ever seen a product explode in popularity overnight thanks to a viral video and wondered “how can I make that happen for my own listings?”, you’re in the right place.  This blog is...

📈 Quick Summary: What’s Changing and Why It Matters Amazon’s Statement The Real Impact for Sellers “Average increase of $0.08 per unit.” Comes straight from your profit, not your sale price. “Less than 0.5% of...

🇨🇳 A Major Policy Shift Becomes Reality After months of speculation, Amazon has confirmed it will begin sharing quarterly tax data on China-based sellers with the State Administration of Taxation (SAT). The first report—covering Q3...

🔄 Key Takeaways Why ICAP Works Last Q4, a home-goods brand swore they had a “conversion problem.” Ads on. Budgets big. Sales flat. The ICAP funnel revealed the truth in 60 seconds: Buy Box ownership...