“Comparison is the thief of joy.” This statement, credited to numerous people, including the late president Theodore Roosevelt, was uttered decades ago. And for the most part, I agree with it. The exception: selling on...
Amazon PPC has become a must for sellers, and Ignite is the ideal product to help you make the most of it. Here are three easy steps to maximize your experience with Ignite from Product...
Data is an important aspect of our everyday lives—especially for Amazon sellers. Learn how to use data to measure a healthy Amazon business with relevance, reputation, traffic, and profit. Do you like numbers? I do....
Welcome to Ignite 2.0, the revolutionary Amazon Advertising platform that will take your business to new levels of success. With the new Ignite, we’ve taken everything that made classic Ignite must-use software for sellers advertising...
Beyond helping you automate buyer-seller messaging on Amazon, did you know that Feedback Genius will alert you to negative feedback and product reviews? It’s true. These text or email notifications allow you to respond to...
Last week, we dropped big news about Sponsored Products ads and the latest enhancement to our Ignite campaign-management software. Currently, in beta, Amazon PPC Dayparting (Scheduling) gives sellers the power to control when ads run...
Running Amazon ads without the right keywords is like throwing darts in the dark—your chances of hitting a sale are slim. The right keywords ensure your products are shown to buyers actively searching for what...
Running an Amazon business in 2025 is nothing like it was even three years ago. With constant fee changes, aggressive competitors, new ad types, and global supply chain volatility, sellers are dealing with more data...
Quick Summary Many sellers assume Amazon won’t catch a “friendly” touch in a message. In reality, Amazon uses AI to scan every message for persuasive wording, prohibited requests, and disallowed content. Even seemingly harmless phrases...
Key Takeaways Running an Amazon business means tracking sales, inventory, ad spend, fees, and profitability—daily. If you’re still downloading reports from Seller Central, copying data into spreadsheets, and trying to stitch it all together, you’re...
Imagine spending hours manually adjusting bids, pausing underperforming ads, and hunting for profitable keywords. For most Amazon sellers, this is a nightmare—but it doesn’t have to be. PPC automation has become essential in 2025, especially...
When shoppers land on your Amazon listing, they skim—fast. Your bullet points are prime real estate to convince them to click “Add to Cart.” Done right, they grab attention, showcase value, and work hand-in-hand with...
