Lauren Ward

Read blogs from Lauren Ward

“Comparison is the thief of joy.” This statement, credited to numerous people, including the late president Theodore Roosevelt, was uttered decades ago. And for the most part, I agree with it. The exception: selling on...

Amazon PPC has become a must for sellers, and Ignite is the ideal product to help you make the most of it. Here are three easy steps to maximize your experience with Ignite from Product...

Data is an important aspect of our everyday lives—especially for Amazon sellers. Learn how to use data to measure a healthy Amazon business with relevance, reputation, traffic, and profit. Do you like numbers? I do....

Welcome to Ignite 2.0, the revolutionary Amazon Advertising platform that will take your business to new levels of success. With the new Ignite, we’ve taken everything that made classic Ignite must-use software for sellers advertising...

Beyond helping you automate buyer-seller messaging on Amazon, did you know that Feedback Genius will alert you to negative feedback and product reviews? It’s true. These text or email notifications allow you to respond to...

Last week, we dropped big news about Sponsored Products ads and the latest enhancement to our Ignite campaign-management software. Currently, in beta, Amazon PPC Dayparting (Scheduling) gives sellers the power to control when ads run...

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Most Popular Blogs

💰 Why This Matters If you’re selling through FBA, you’ll see holiday peak fulfillment fees automatically applied between October 15, 2025, and January 14, 2026. These fees cover Amazon’s increased operating costs during the high-volume...

📈 Why Scaling Amazon Feels Overwhelming (and How to Fix It) Every Amazon seller eventually hits the same wall: The truth? Scaling isn’t about selling more products — it’s about building systems that save time,...

As an Amazon seller, choosing the right fulfillment method can make or break your business. Fulfillment by Amazon (FBA) offers a powerful solution that simplifies logistics, but it can be overwhelming for new sellers.  In...

📦Why Q4 Inventory Is Different (and Risky) Every Amazon seller dreams of Q4 profits — but too many watch them vanish because of stockouts, storage fees, or January return chaos. It happens every year: sellers...

💰 Why Amazon Profit Tracking Matters Whether you’re a new Amazon seller with a handful of SKUs or a seasoned brand running hundreds, one question unites everyone: 👉 “Am I actually making money on each...

Key Takeaways: The Struggle Amazon Sellers Face You’ve launched your products, optimized your listings, and started making sales—but why does it feel like you’re constantly fighting for every customer? The truth is, without brand-building, you’re...