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Are you up to date on all of the changes Amazon is making to their advertising platform? Here at Seller Labs, our goal is to make it easier for you to understand so you can...
In this post, we will discuss how Amazon sellers can grow their business with Facebook Ads. First, we’ll outline why external sources of traffic should be a part of an FBA business’s overall plan. Then,...
Last week, we dropped big news about Sponsored Products ads and the latest enhancement to our Ignite campaign-management software. Currently, in beta, Amazon PPC Dayparting (Scheduling) gives sellers the power to control when ads run...
UPDATE: On September 5, 2018, Amazon consolidated all of its advertising offerings into a single program. In addition to the consolidation under the Amazon Advertising umbrella, the “Sponsored Brands Ads” program title was changed to...
Understanding keyword match types within Amazon Sponsored Products can be difficult. What exactly does Automatic, Broad, Phrase and Exact match type targeting mean? We’ve put together a quick guide to help Sponsored Products users understand...
Product Display ads within Amazon Marketing Services (AMS) has given sellers an alternative method to advertise their products. AMS gives sellers a better way to highlight their brand, instead of just their product. In this...
UPDATE: On September 5, 2018, Amazon consolidated all of its advertising offerings into a single program. In addition to the consolidation under the Amazon Advertising umbrella, the “Headline Search Ads” program title was changed to...
Amazon Sponsored Products is a pay-per click advertising platform available to Amazon sellers for Marketplace and Vendor Express. Sponsored Products allows sellers to get new products—or any that are winning the Buy Box—on page 1...
