Common Amazon Advertising Mistakes Webinar Replay

Replay: Common Amazon Advertising Mistakes (And How to Avoid Making Them)

Advertising on Amazon is quite different than other platforms out there. It’s easy to make very common Amazon advertising mistakes that could cost you hundreds or even thousands of dollars. In this episode of our Amazon Advertising webinar series, Tyler Henderson and John Kipe are detailing all of the common mistakes we see sellers make, and how to proactively avoid making them.

In this webinar, we’ll bring to light the following Amazon advertising mistakes, and give you strategic advantages to overcome them.

  • Using non-relevant keywords or sticking with under-performing keywords
  • Not using negative keywords
  • Over-tinkering with campaigns (Between you and me, this is my trouble spot.)
  • Splitting impressions by overlapping keywords
  • Putting (and leaving) Auto-Target campaigns on cruise control
  • Not moving keywords to better-fit Ad Groups
  • Running all active ads all the time
  • Being afraid to spend enough money to make more money

Don’t forget to catch up on our previous webinars too!

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Lena R. Liberman

Lena is the Ignite Marketing Specialist at Seller Labs. She has nearly 20 years of marketing and product experience, heavily concentrated in the fields of technology, publishing, education, and commerce. When not gathering information and writing about it, Lena can be found restoring vintage furniture or hiking with her dogs.

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