Replay: Understanding the New Amazon Advertising (and Getting Back to Basics)

Are you up to date on all of the changes Amazon is making to their advertising platform? Here at Seller Labs, our goal is to make it easier for you to understand so you can just get down to the things that are important. Thanks to Edward “PPC Ed” Ruffin and our CMO, Jeff Cohen, we’ve got all of the details to catch you up on the NEW Amazon Advertising, not to mention a back-to-basics lesson on Amazon PPC.

Topics include:

  • The new unified organization of Amazon Advertising
  • Terminology and program changes
  • How to set up for success within the new structure
  • Running effective PPC campaigns (Sponsored Products and beyond)
  • Avoiding common (and costly) mistakes

Click above to watch! Learn the new details of Amazon’s changes and go back to basics to build a strong foundation for your advertising campaigns. After all, no one can afford costly mistakes in Q4.
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