Caroline Powell

Read blogs from Caroline Powell

New Seller Labs PRO Features You May Have Missed

We’ve been rolling out a ton of new features to Seller Labs Pro that it can be hard to keep track. No matter the size of your business, these features are instrumental in helping you...

9 Amazon Selling Tips to Boost Sales & Win Market Share in 2021

Amazon continues to be the most dominant marketplace out there. With 150.6 million users as of September 2019, and over 54 million members in Amazon Prime, there are plenty of opportunities to explore if you...

Harness the Power of Seller Labs PRO

Getting started with Seller Labs PRO can be intimidating. Most sellers we speak with focus on one of the main features, leaving the others to become less important to their businesses. Keep in mind that...

New to Amazon Advertising?

On January 14, 2021, Amazon released a new report for advertisers! You can now access the Sponsored Products Impression Share Report to help you make sense of where it is best to spend your advertising...

Start Your Day (& Your Year) with Seller Labs

Start Your Day (& Your Year) with Seller Labs originally aired live on Wednesday, January 13, 2021. It’s time to change the way you do business. That sounds crazy, right? You’ve spent months or maybe...

How to Launch a New Product on Amazon + Checklist

Amazon product launches require Amazon sellers to be retail ready before getting initial sales. If you aren’t 100% retail ready, you’ll never show up on the first page of search results. New Product Launch: 7...

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Content Marketing Analyst

Most Popular Blogs

The AI Gap Is Widening for Amazon Sellers— 5 Ways to Close It in 2026

It’s Monday Morning and You’re Staring at the Same Report You’ve Been Staring at Since 2019 You know the one. The report you pull every week because you’ve always pulled it. You squint at the...

What Happens When You Ask 3 AIs the Same Question About Your Amazon Ads?

You ask AI to analyze your Amazon ad campaigns. It tells you to pause three keywords and double down on two others. The reasoning looks solid. The data looks specific. So you do it. Two...

AI Can Now See Your Amazon Data. Here’s What Sellers Ask First — And What They Find.

You know your ACoS. You can rattle off which campaigns hit 25% and which ones are sitting at 40%. But here’s a question most sellers can’t answer without spending an afternoon in spreadsheets: Which of...

Why Target Charges $5.99 for Shipping — And What Amazon Sellers Can Learn From It

Target, Best Buy, and Walmart all charge exactly $5.99 for standard shipping. Three companies that spend billions trying to destroy each other — and they all landed on the same number. Meanwhile, most Amazon sellers...

How to Streamline Amazon FBA Returns in 2026 (Reduce Refund Cycles + Protect Profits)

📦 Welcome to the Streamlined World of Amazon FBA Returns Imagine this: you’re having a great week on your Amazon store. Sales are flowing, customer messages are positive, and then you hit a snag—a flood...