Caroline Powell

Read blogs from Caroline Powell

We’ve been rolling out a ton of new features to Seller Labs Pro that it can be hard to keep track. No matter the size of your business, these features are instrumental in helping you...
Amazon continues to be the most dominant marketplace out there. With 150.6 million users as of September 2019, and over 54 million members in Amazon Prime, there are plenty of opportunities to explore if you...

Getting started with Seller Labs PRO can be intimidating. Most sellers we speak with focus on one of the main features, leaving the others to become less important to their businesses. Keep in mind that...

On January 14, 2021, Amazon released a new report for advertisers! You can now access the Sponsored Products Impression Share Report to help you make sense of where it is best to spend your advertising...

Start Your Day (& Your Year) with Seller Labs originally aired live on Wednesday, January 13, 2021. It’s time to change the way you do business. That sounds crazy, right? You’ve spent months or maybe...

Amazon product launches require Amazon sellers to be retail ready before getting initial sales. If you aren’t 100% retail ready, you’ll never show up on the first page of search results. New Product Launch: 7...

Our Other writers...

Joshua Topham

Head of Marketing

Savannah Alessi

Customer Success Manager

Lisa Jones

Head of Customer Success

Most Popular Blogs

Quick Summary Many sellers assume Amazon won’t catch a “friendly” touch in a message. In reality, Amazon uses AI to scan every message for persuasive wording, prohibited requests, and disallowed content. Even seemingly harmless phrases...

Key Takeaways Running an Amazon business means tracking sales, inventory, ad spend, fees, and profitability—daily. If you’re still downloading reports from Seller Central, copying data into spreadsheets, and trying to stitch it all together, you’re...

Imagine spending hours manually adjusting bids, pausing underperforming ads, and hunting for profitable keywords. For most Amazon sellers, this is a nightmare—but it doesn’t have to be. PPC automation has become essential in 2025, especially...

When shoppers land on your Amazon listing, they skim—fast. Your bullet points are prime real estate to convince them to click “Add to Cart.” Done right, they grab attention, showcase value, and work hand-in-hand with...

The Image Problem That’s Costing You Sales You might have the perfect product, a competitive price, and optimized keywords… but if your images aren’t up to Amazon’s standards, your listing could get suppressed or ignored.In...

Quick Answer:On Amazon, seller feedback rates you as a seller (shipping, service, order accuracy), while product reviews rate the product itself (quality, performance). Both affect Amazon SEO — seller feedback influences your account health and...