Due to sudden Amazon FBA prioritization of certain product categories in light of the Coronavirus outbreak, sellers need to adjust to unprecedented times.

Caroline Powell 1 min watch Amazon Policies

When was the last time that you went through your Amazon advertising efforts holistically? Not just tweaking a bid here or adjusting some keywords there, but really assessing the whole and seeing if what you have is really what you need in order to grow. Many sellers don’t do it often enough. Why not? Because it seems daunting and difficult, so much so that they put it off until it’s an unruly mess. And just as with any mess, your campaigns aren’t going to clean themselves up. It’s time to get in there and toss what’s no longer useful, scrub what needs cleaning, and replace what’s broken with upgrades. But how do you know what’s what and where to begin?

Caroline Powell 2 min watch Amazon Advertising

It all started in 2016. After years working with Amazon sellers and other eCommerce entrepreneurs, I noticed a gap in the industry. Whenever I attended a conference as an attendee or a speaker, I noticed that every presentation was geared toward the most-novice audience members. I appreciate striving for inclusion and solidifying the basics, but this approach also meant that more-advanced Amazon sellers and brand owners weren’t getting the content that they needed. And that’s how my team and I came up with the idea for the Seller Labs Resonate conference. We wanted to create an event for Amazon sellers who were further along in their business journeys, a gathering where they could connect with each other and learn advanced strategies from experts who specialized on material beyond the basics.

Caroline Powell 7 min watch eCommerce

2020 will undoubtedly be challenging, but there’s still gold to be mined for those sellers who can find and leverage opportunities better than their competition. Join Amazon experts as they make sense of it all and share their predictions for the Amazon Marketplace in 2020. They’ll discuss: The trends, challenges, and opportunities for 2020, areas where in which you should prepare for significant changes, growing and protecting your brand based on Amazon’s history and ambitions, and most important: what will give you your sales edge.

Caroline Powell 2 min watch eCommerce

Did you know that several new Amazon advertising features are rolling out in Q4, just in time for the holidays? With this year’s shorter holiday shopping season and the Cyber5 just around the corner, you can’t afford to miss out on the newest tools that will catapult you ahead of the competition.

Caroline Powell 2 min watch Amazon Advertising