Caroline Powell

Read blogs from Caroline Powell

Welcome to the New Seller Labs Communication Center

Your Communication Center, powered by Feedback Genius, now includes Request a Review Automation! Don’t worry, you still have the option to send personalized messages! We believe sellers should have a choice so we created a...

Navigating the Amazon FBA Coronavirus Shutdown

Due to sudden Amazon FBA prioritization of certain product categories in light of the Coronavirus outbreak, sellers need to adjust to unprecedented times....

Amazon PPC Spring Cleaning

When was the last time that you went through your Amazon advertising efforts holistically? Not just tweaking a bid here or adjusting some keywords there, but really assessing the whole and seeing if what you...

Resonate’s Origin Story

It all started in 2016. After years working with Amazon sellers and other eCommerce entrepreneurs, I noticed a gap in the industry. Whenever I attended a conference as an attendee or a speaker, I noticed...

Trade Show Tips: How to Get the Most from Conferences, Expos, and Shows

As an eCommerce solutions provider, the Seller Labs team travels to a lot of trade shows and events each year. I’ve been with Seller Labs now for over five years, which means I’ve attended my...

20/20 Vision: What Amazon Sellers Need to Know and Do in the New Year

2020 will undoubtedly be challenging, but there’s still gold to be mined for those sellers who can find and leverage opportunities better than their competition. Join Amazon experts as they make sense of it all...

Our Other writers...

Lisa J

Head of Marketing and Customer Success

Savannah A

Content Marketing Analyst

Amazon Image Manager: The 1-Click Feature That Saves Sellers 100+ Hours

🖼️ The 5-Minute Fix for Variation Image Nightmare The Problem:Manually uploading images to every individual product variation (color, size, style, etc.) is incredibly time-consuming and often leads to errors that cause suppressions. The Solution:Amazon’s new...

Amazon Blocks ChatGPT Shopping: What Sellers Must Do to Stay Visible

🤖 Quick Answer: Did Amazon Block ChatGPT Shopping? Yes. Amazon blocked ChatGPT-User and OAI-SearchBot crawlers in November 2025. ChatGPT can’t access Amazon product data. But 50 million shoppers per day still use ChatGPT for product...

How to Optimize Amazon Listings for Rufus AI: 4-Step Method for Higher Conversions

🔍 Amazon’s new Rufus AI assistant is reshaping how shoppers discover, compare, and evaluate products. If your listings aren’t optimized for this AI-first experience, you’re already falling behind. This guide walks you through a simple,...

Why Does Amazon Limit PPC Spending on New Accounts? (How to Increase Your PPC Budget Fast in 2026)

📈 Every Amazon seller has experienced this moment: you finally launch a product you’ve researched, sourced, and prepared. You set up your first Sponsored Products campaigns. You hit “Save.” And then Amazon hits you with...

The Future of Amazon SEO in 2025–2026: How AI Overviews Are Changing Shopping—and How Sellers Can Win More Traffic Across Every Platform

🤖 Quick Summary Google’s new AI Overviews and ChatGPT search are shifting consumer behavior — and Amazon sellers who only optimize for Amazon SEO are now losing visibility. To win in 2025–2026, sellers must: This...

How to Handle a Counterfeit Claim on Amazon (and Safeguard Your Seller Account in 2026)

🛡️ A Seller’s Nightmare: When One Sale Shuts Down Everything Every Amazon seller risks facing a counterfeit claim — even when the product is completely genuine. In a real seller case, a legitimate Super Nintendo...