Jessica Wright

Read blogs from Jessica Wright

Every week we muster up the most important updates within Amazon and beyond to keep online entrepreneurs in the loop. From Amazon Terms of Service or recent Brand Registry News to seasonable Amazon Advertising strategies...

Amazon now requires SIPP (Ships in Product Packaging) instead. Learn what this change means for your business While online shopping, we’ve all had the experience of trying to get into a package that Houdini himself...

This blog post was originally contributed by Leah Diviney, a Copywriter at Biteable. Is adding videos on Amazon listings actually worth the effort? After all, high-quality pictures give buyers a good deal of information about...

Learn these three Amazon PPC management tactics will help you increase traffic to your products all while reducing ad spend....
How should you focus Amazon Advertising efforts? Build on these 4 PPC cornerstones: Campaign Quality, Keyword Quality, Budget Efficiency, Brand Awareness. From there, it's a matter of optimization, but you have to have the fundamentals...

This blog post was originally contributed by Dan Crittenden, the eCommerce Dude at PorkRinds.com and Rudolph Foods. Amazon Sponsored Brands ad suggestion automation is now available in Ignite. Learn why automating the tedious but important...

Our Other writers...

Lisa J

Head of Marketing and Customer Success

Savannah A

Content Marketing Analyst

Most Popular Blogs

If you’ve ever seen a product explode in popularity overnight thanks to a viral video and wondered “how can I make that happen for my own listings?”, you’re in the right place.  This blog is...

📈 Quick Summary: What’s Changing and Why It Matters Amazon’s Statement The Real Impact for Sellers “Average increase of $0.08 per unit.” Comes straight from your profit, not your sale price. “Less than 0.5% of...

🇨🇳 A Major Policy Shift Becomes Reality After months of speculation, Amazon has confirmed it will begin sharing quarterly tax data on China-based sellers with the State Administration of Taxation (SAT). The first report—covering Q3...

🔄 Key Takeaways Why ICAP Works Last Q4, a home-goods brand swore they had a “conversion problem.” Ads on. Budgets big. Sales flat. The ICAP funnel revealed the truth in 60 seconds: Buy Box ownership...

💰 Why This Matters If you’re selling through FBA, you’ll see holiday peak fulfillment fees automatically applied between October 15, 2025, and January 14, 2026. These fees cover Amazon’s increased operating costs during the high-volume...