ICYMI: Amazon Seller News, Updates, Events, Resources, and More to Help You Sell Better
Every week we muster up the most important updates within Amazon and beyond to keep online entrepreneurs in the loop. From Amazon Terms of Service or recent Brand Registry News to seasonable Amazon Advertising strategies and upcoming Amazon Seller Conferences: we’ve got you covered.
What is Amazon Frustration Free Packaging?
Amazon now requires SIPP (Ships in Product Packaging) instead. Learn what this change means for your business While online shopping, we’ve all had the experience of trying to get into a package that Houdini himself would struggle to open. It’s amazing how anger-inducing it is to see the product you paid for being held hostage […]
Creating Videos on Amazon Listings
This blog post was originally contributed by Leah Diviney, a Copywriter at Biteable. Is adding videos on Amazon listings actually worth the effort? After all, high-quality pictures give buyers a good deal of information about a product. Unfortunately, they’re not enough anymore. Amazon A+ Content (formerly known as Enhanced Brand Content), helps your listing stand […]
Amazon PPC Strategy: Top 3 Amazon Tactics to Increase Traffic, Get Noticed, and Reduce Wasted Ad Spend
Learn these three Amazon PPC management tactics will help you increase traffic to your products all while reducing ad spend.
The 4 Cornerstones of How to Effectively Advertise with Amazon
How should you focus Amazon Advertising efforts? Build on these 4 PPC cornerstones: Campaign Quality, Keyword Quality, Budget Efficiency, Brand Awareness. From there, it’s a matter of optimization, but you have to have the fundamentals first. Here’s how to do just that.
Amazon Sponsored Brands Ad Suggestion Automation Now Available in Ignite
This blog post was originally contributed by Dan Crittenden, the eCommerce Dude at PorkRinds.com and Rudolph Foods. Amazon Sponsored Brands ad suggestion automation is now available in Ignite. Learn why automating the tedious but important aspects of your business is important to your sales. Amazon Sponsored Brands suggestion automation is now available in Ignite. The […]
Building a Retail-Ready Amazon Sales Strategy Going into Q4
Even though it’s still summer, Q4 prep time is here and we’ve got you covered with some fantastic information. Catch up on all of it in this Shipbob Virtual Ecommerce Holiday Sales Accelerator segment where Tyler Henderson, Seller Labs’ Director of Business Development, delivered big ideas and the best ways to turn them into actionable […]
Brand Registry Is Just the Beginning: A Roundup of Amazon Anti-Counterfeiting Programs
As brands selling on Amazon grapple with counterfeiters, Amazon is introducing programs that put more power into brand owners’ hands. If a company holds an active, live trademark in the US (other country eligibility requirements are available from Amazon), it can enroll in Amazon Brand Registry. Once registered, companies can unlock numerous features designed to […]
[Tip Sheet] 4 Reasons Why You Should Enroll in Amazon Brand Registry
The Amazon Brand Registry program identifies brand owners to Amazon while helping owners protect their intellectual property, find and report infringement violations and better represent their brand. We recommend all brands who have an active, registered trademark enroll in Amazon Brand Registry to benefit from counterfeit protection as well as control the brand experience your customers have on the world’s most popular e-commerce site. Here are four reasons why you should take a closer look at enrolling in Amazon Brand Registry today!
[Infographic] Tailor Your Amazon Sales Strategy Using the Latest Data and Statistics
Amazon is the #1 ecommerce platform in the U.S., but it isn’t just a place to buy- it’s a place increasingly used to research and discover products that fit customer needs. With over 200 million people visiting Amazon’s website every month, it’s become a huge part of the overall customer journey for millions of brands and retailers. In 2019, Amazon’s advertising business is projected to grow more than 50%. With the new emphasis on advertising, how will you ensure your Amazon Sales strategy stands out from the competition?
[Tip Sheet] 6 Reasons Why You Want a Strong Brand on Amazon
Whether you’re an established Amazon business with great sales or an emerging seller just starting out, there’s one fact you cannot ignore: If you want enduring success on Amazon, you can’t ignore the importance of having a strong brand. When people form genuine relationships with your brand and connect emotionally to what you’re selling, they’re bound to become loyal customers. Remember, products don’t sell—brands do.
