Jessica Wright

Read blogs from Jessica Wright

Every week we muster up the most important updates within Amazon and beyond to keep online entrepreneurs in the loop. From Amazon Terms of Service or recent Brand Registry News to seasonable Amazon Advertising strategies...

Amazon now requires SIPP (Ships in Product Packaging) instead. Learn what this change means for your business While online shopping, we’ve all had the experience of trying to get into a package that Houdini himself...

This blog post was originally contributed by Leah Diviney, a Copywriter at Biteable. Is adding videos on Amazon listings actually worth the effort? After all, high-quality pictures give buyers a good deal of information about...

Learn these three Amazon PPC management tactics will help you increase traffic to your products all while reducing ad spend....
How should you focus Amazon Advertising efforts? Build on these 4 PPC cornerstones: Campaign Quality, Keyword Quality, Budget Efficiency, Brand Awareness. From there, it's a matter of optimization, but you have to have the fundamentals...

This blog post was originally contributed by Dan Crittenden, the eCommerce Dude at PorkRinds.com and Rudolph Foods. Amazon Sponsored Brands ad suggestion automation is now available in Ignite. Learn why automating the tedious but important...

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Head of Marketing and Customer Success

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Content Marketing Analyst

Most Popular Blogs

🤖 Quick Summary Google’s new AI Overviews and ChatGPT search are shifting consumer behavior — and Amazon sellers who only optimize for Amazon SEO are now losing visibility. To win in 2025–2026, sellers must: This...

🔍 The Question Every Seller Asks: “How do I check my competitor’s traffic sources?” If you’ve ever asked the same thing, you’re not alone. Every Amazon seller — from private label beginners to seven-figure brands...

💰 The Pain Every Amazon Seller Knows You check your Seller Central dashboard. Traffic looks fine. Ads are running. But your payout feels light — again. You dig into reports, jump between tabs, and still...

💰 Black Friday and Cyber Monday are once again shaping up to be record-breaking events on Amazon. But this year, sellers face new challenges: higher fees, more competition, and AI-driven ads that make it easier...

⚙️ Since launching the Amazon MCP Server, sellers have already started transforming how they interact with their data. Instead of juggling endless reports and dashboards, they’re now asking AI for instant answers powered by their...