Jessica Wright

Read blogs from Jessica Wright

ICYMI: Amazon Seller News, Updates, Events, Resources, and More to Help You Sell Better

Every week we muster up the most important updates within Amazon and beyond to keep online entrepreneurs in the loop. From Amazon Terms of Service or recent Brand Registry News to seasonable Amazon Advertising strategies...

What is Amazon Frustration Free Packaging?

Amazon now requires SIPP (Ships in Product Packaging) instead. Learn what this change means for your business While online shopping, we’ve all had the experience of trying to get into a package that Houdini himself...

Creating Videos on Amazon Listings

This blog post was originally contributed by Leah Diviney, a Copywriter at Biteable. Is adding videos on Amazon listings actually worth the effort? After all, high-quality pictures give buyers a good deal of information about...

Amazon PPC Strategy: Top 3 Amazon Tactics to Increase Traffic, Get Noticed, and Reduce Wasted Ad Spend

Learn these three Amazon PPC management tactics will help you increase traffic to your products all while reducing ad spend....

The 4 Cornerstones of How to Effectively Advertise with Amazon

How should you focus Amazon Advertising efforts? Build on these 4 PPC cornerstones: Campaign Quality, Keyword Quality, Budget Efficiency, Brand Awareness. From there, it's a matter of optimization, but you have to have the fundamentals...

Amazon Sponsored Brands Ad Suggestion Automation Now Available in Ignite

This blog post was originally contributed by Dan Crittenden, the eCommerce Dude at PorkRinds.com and Rudolph Foods. Amazon Sponsored Brands ad suggestion automation is now available in Ignite. Learn why automating the tedious but important...