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Jessica Wright

Read blogs from Jessica Wright

ICYMI: In Case You Missed It

ICYMI: Amazon Seller News, Updates, Events, Resources, and More to Help You Sell Better

Every week we muster up the most important updates within Amazon and beyond to keep online entrepreneurs in the loop. From Amazon Terms of Service or recent Brand Registry News to seasonable Amazon Advertising strategies...
frustration-free packaging for fba

What is Amazon Frustration Free Packaging?

Amazon now requires SIPP (Ships in Product Packaging) instead. Learn what this change means for your business While online shopping, we’ve all had the experience of trying to get into a package that Houdini himself...

adding videos to amazon

Creating Videos on Amazon Listings

This blog post was originally contributed by Leah Diviney, a Copywriter at Biteable. Is adding videos on Amazon listings actually worth the effort? After all, high-quality pictures give buyers a good deal of information about...

Amazon PPC strategy

Amazon PPC Strategy: Top 3 Amazon Tactics to Increase Traffic, Get Noticed, and Reduce Wasted Ad Spend

Learn these three Amazon PPC management tactics will help you increase traffic to your products all while reducing ad spend....
how to advertise with amazon

The 4 Cornerstones of How to Effectively Advertise with Amazon

How should you focus Amazon Advertising efforts? Build on these 4 PPC cornerstones: Campaign Quality, Keyword Quality, Budget Efficiency, Brand Awareness. From there, it's a matter of optimization, but you have to have the fundamentals...
ignite-sponsored-brands-ad-automation

Amazon Sponsored Brands Ad Suggestion Automation Now Available in Ignite

This blog post was originally contributed by Dan Crittenden, the eCommerce Dude at PorkRinds.com and Rudolph Foods. Amazon Sponsored Brands ad suggestion automation is now available in Ignite. Learn why automating the tedious but important...

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Most Popular Blogs

Business decision memory system for Amazon sellers — searchable decision log connected by AI

How Amazon Sellers Use Claude Code to Never Lose a Decision Again

Your VA messages you on a Tuesday: “Hey, why are we priced below target on these three ASINs?” You know you made that decision. You remember the supplier negotiation, the margin math, the reasoning. You...

Silent automation failure monitoring stack for Amazon sellers showing three detection layers

Is Your Repricer Even Running? The Silent Amazon Killer Nobody Checks

Your repricer crashed last Thursday night. No alert. No email. No Slack ping. You found out Monday morning when your Buy Box share had dropped from 74% to 31% — and your Sponsored Products campaigns...

Free browser automation tool Playwright MCP versus paid OpenClaw for Amazon sellers

Amazon Sellers: There’s a Free OpenClaw Killer. It’s Called Playwright MCP.

You know the ritual. Seller Central in one tab. Ad dashboard in another. Inventory tool in a third. Supplier portal. Shipping. Project board. Maybe a spreadsheet where you’re manually copying numbers between all of them....

Amazon seller tool stack evaluation framework - which tools to keep replace or build with AI

Which Amazon Seller Tools to Keep, Replace, or Build With AI

Add up every tool in your Amazon seller tool stack right now. Not Amazon’s fees — the third-party charges. The PPC dashboard. The inventory tracker. The repricer. The keyword tool. Three hundred to five hundred...

Amazon Ads MCP Server AI connection to ad account showing campaign creation vs reporting speed - Seller Labs

Amazon Just Gave AI the Keys to Your Ad Account. Here’s What It Can’t See.

The Amazon Ads MCP Server is live — and it’s about to change how every seller manages their advertising. You’re running 47 campaigns. You ask your AI one simple question: “Which keywords burned through $100...

Vibe coding for Amazon sellers — 3 levels of AI from chat to MCP dashboard

Vibe Coding for Amazon Sellers: The AI Skill That’s Replacing Six-Figure Dev Teams

You’re sitting in Campaign Manager at eleven PM adjusting bids one by one. Forty-seven campaigns. Three marketplaces. A spreadsheet with seventeen tabs that you’re ninety percent sure is lying to you about profitability. You’ve been...