Lauren Ward
Read blogs from Lauren Ward
First and foremost, I owe you a giant thank-you because today couldn’t have happened without you. So thank you – from the whole Seller Labs team! Why are we so grateful? Today we launched the...
When you’re launching a new product, it’s easy to get caught up in the excitement of just getting it out the door and into the hands of customers. But once that product is out there,...
Learn about Amazon’s recent MWS API update for Personally Identifiable Information (PII) and what it means for Feedback Genius users. Amazon recently updated its MWS API Data Protection policies. These updates are security requirements that limit...
Last month, I made a commitment to you: to communicate more openly about our plans and our vision for Amazon sellers. It was bold because we’re all so busy, especially this month as we’ve been...
Amazon advertising is made easier with Ignite. Recent updates give users more keywords and metrics, better reporting, and a simpler user interface. Fifty percent. That’s how much Amazon Advertising spend is expected to increase in...
If you’re a frequent reader of our blog, you’ve probably noticed a few new faces around here. Cindy, Dan, and Jennifer are all new contributors to Seller Labs’ body of knowledge, and they have something...
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Most Popular Blogs
🤖 Your Listing Changed Overnight. Amazon Didn’t Ask. You wake up. Check your dashboard. Something’s off. Your title is different. The bullets you spent weeks testing? Rewritten. Your product images? Replaced with AI-generated versions. No...
🎥 Quick Guide: The 3-Step Amazon Video Formula Amazon product videos that perform well typically: This simple structure helps improve engagement, supports conversion, and creates a better shopping experience. The Hand You’re Fighting With Tied...
⏰ Two Extra Days = Your Biggest Margin Opportunity of Q4 Amazon just handed you 48 hours you didn’t have last year. The FBA and Seller Fulfilled Prime shipping cutoff is now December 23, 2025—two...
🖼️ The 5-Minute Fix for Variation Image Nightmare The Problem:Manually uploading images to every individual product variation (color, size, style, etc.) is incredibly time-consuming and often leads to errors that cause suppressions. The Solution:Amazon’s new...
🤖 Quick Answer: Did Amazon Block ChatGPT Shopping? Yes. Amazon blocked ChatGPT-User and OAI-SearchBot crawlers in November 2025. ChatGPT can’t access Amazon product data. But 50 million shoppers per day still use ChatGPT for product...
🔍 Amazon’s new Rufus AI assistant is reshaping how shoppers discover, compare, and evaluate products. If your listings aren’t optimized for this AI-first experience, you’re already falling behind. This guide walks you through a simple,...