Seller Labs Has a Vision for Amazon Sellers: Now We’re Going to Start Sharing It
If you’re a frequent reader of our blog, you’ve probably noticed a few new faces around here. Cindy, Dan, and Jennifer are all new contributors to Seller Labs’ body of knowledge, and they have something else in common: they’re a part of my stellar product management team. Like you, I’ve spent a lot of time […]
Three Scope Keyword Research Strategies to Improve Your Amazon Advertising
“Comparison is the thief of joy.” This statement, credited to numerous people, including the late president Theodore Roosevelt, was uttered decades ago. And for the most part, I agree with it. The exception: selling on Amazon. There is joy in winning, and just comparing your own performances on Amazon doesn’t paint a clear picture of […]
3 Easy Steps to Maximize your Amazon PPC Experience
Amazon PPC has become a must for sellers, and Ignite is the ideal product to help you make the most of it. Here are three easy steps to maximize your experience with Ignite from Product Manager Dan Crittenden. Back in the early days of Amazon’s Marketplace, third-party sellers and brands could amass mega sales with […]
What Makes a Healthy Amazon Business? Key Data You Need to Consider
Data is an important aspect of our everyday lives—especially for Amazon sellers. Learn how to use data to measure a healthy Amazon business with relevance, reputation, traffic, and profit. Do you like numbers? I do. I love that they can tell you everything you need to know about your business and its health—about what’s working […]
The Wait Is Over! Ignite 2.0 Is Here and Ready to Rock Your Business!
Welcome to Ignite 2.0, the revolutionary Amazon Advertising platform that will take your business to new levels of success. With the new Ignite, we’ve taken everything that made classic Ignite must-use software for sellers advertising on Amazon, and we’ve made it even more intuitive and more powerful. We’ve even added innovative features that you won’t […]
Protect Your Reputation with Negative Seller Feedback and Product Review Notifications
Beyond helping you automate buyer-seller messaging on Amazon, did you know that Feedback Genius will alert you to negative feedback and product reviews? It’s true. These text or email notifications allow you to respond to negative feedback or product reviews quickly and effectively—so you can eliminate an escalation and protect your hard-earned reputation. How Seller […]
Improve Your Sponsored Products Ads with Amazon PPC Dayparting Now Available In Ignite
Last week, we dropped big news about Sponsored Products ads and the latest enhancement to our Ignite campaign-management software. Currently, in beta, Amazon PPC Dayparting (Scheduling) gives sellers the power to control when ads run and for how long. If you missed the full announcement (available here), or you haven’t seen the beta offering in […]
ASINs in Search Term Reports: Answers to Your Questions and Optimization Suggestions
One topic we’re often asked about is about ASINs appearing in the Search Term report within Amazon’s Seller Central and the Ignite application. In this Q&A post, I’ll set the record straight on what’s up with these seemingly odd so-called search terms and I’ll explain how you can use them to your advantage. Q: The Search Term […]
