Lauren Ward
Read blogs from Lauren Ward
First and foremost, I owe you a giant thank-you because today couldn’t have happened without you. So thank you – from the whole Seller Labs team! Why are we so grateful? Today we launched the...
When you’re launching a new product, it’s easy to get caught up in the excitement of just getting it out the door and into the hands of customers. But once that product is out there,...
Learn about Amazon’s recent MWS API update for Personally Identifiable Information (PII) and what it means for Feedback Genius users. Amazon recently updated its MWS API Data Protection policies. These updates are security requirements that limit...
Last month, I made a commitment to you: to communicate more openly about our plans and our vision for Amazon sellers. It was bold because we’re all so busy, especially this month as we’ve been...
Amazon advertising is made easier with Ignite. Recent updates give users more keywords and metrics, better reporting, and a simpler user interface. Fifty percent. That’s how much Amazon Advertising spend is expected to increase in...
If you’re a frequent reader of our blog, you’ve probably noticed a few new faces around here. Cindy, Dan, and Jennifer are all new contributors to Seller Labs’ body of knowledge, and they have something...
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Most Popular Blogs
Over the past few years, ecommerce has been undergoing a revolutionary change in the way shoppers discover, evaluate, and buy their products online. Amazon Rufus, the ecommerce giant’s own generative shopping assistant, is one of...
📦 Identifying appropriate wholesale suppliers for your Amazon FBA business is a critical factor for success in 2026. As competition heightens and Amazon’s policies become increasingly stringent, sourcing products that are both profitable and compliant...
🛡️ Navigating the Amazon Brand Registry in 2026 revolves around a few key essentials: possessing (or applying for) a trademark and being the brand owner. Recent adjustments mean Amazon has elevated documentation requirements, linking a...
🤖 Your Listing Changed Overnight. Amazon Didn’t Ask. You wake up. Check your dashboard. Something’s off. Your title is different. The bullets you spent weeks testing? Rewritten. Your product images? Replaced with AI-generated versions. No...
🎥 Quick Guide: The 3-Step Amazon Video Formula Amazon product videos that perform well typically: This simple structure helps improve engagement, supports conversion, and creates a better shopping experience. The Hand You’re Fighting With Tied...
⏰ Two Extra Days = Your Biggest Margin Opportunity of Q4 Amazon just handed you 48 hours you didn’t have last year. The FBA and Seller Fulfilled Prime shipping cutoff is now December 23, 2025—two...