Lauren Ward
Read blogs from Lauren Ward
First and foremost, I owe you a giant thank-you because today couldn’t have happened without you. So thank you – from the whole Seller Labs team! Why are we so grateful? Today we launched the...
When you’re launching a new product, it’s easy to get caught up in the excitement of just getting it out the door and into the hands of customers. But once that product is out there,...
Learn about Amazon’s recent MWS API update for Personally Identifiable Information (PII) and what it means for Feedback Genius users. Amazon recently updated its MWS API Data Protection policies. These updates are security requirements that limit...
Last month, I made a commitment to you: to communicate more openly about our plans and our vision for Amazon sellers. It was bold because we’re all so busy, especially this month as we’ve been...
Amazon advertising is made easier with Ignite. Recent updates give users more keywords and metrics, better reporting, and a simpler user interface. Fifty percent. That’s how much Amazon Advertising spend is expected to increase in...
If you’re a frequent reader of our blog, you’ve probably noticed a few new faces around here. Cindy, Dan, and Jennifer are all new contributors to Seller Labs’ body of knowledge, and they have something...
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Most Popular Blogs
Your repricer crashed last Thursday night. No alert. No email. No Slack ping. You found out Monday morning when your Buy Box share had dropped from 74% to 31% — and your Sponsored Products campaigns...
You know the ritual. Seller Central in one tab. Ad dashboard in another. Inventory tool in a third. Supplier portal. Shipping. Project board. Maybe a spreadsheet where you’re manually copying numbers between all of them....
Add up every tool in your Amazon seller tool stack right now. Not Amazon’s fees — the third-party charges. The PPC dashboard. The inventory tracker. The repricer. The keyword tool. Three hundred to five hundred...
The Amazon Ads MCP Server is live — and it’s about to change how every seller manages their advertising. You’re running 47 campaigns. You ask your AI one simple question: “Which keywords burned through $100...
You’re sitting in Campaign Manager at eleven PM adjusting bids one by one. Forty-seven campaigns. Three marketplaces. A spreadsheet with seventeen tabs that you’re ninety percent sure is lying to you about profitability. You’ve been...
A screenshot. That’s all it took. No code. No terminal commands. No 45-minute Stack Overflow rabbit hole. Someone took a screenshot of a Seller Central error, pasted it into Claude Code, and said five words:...