TACoS Tuesday: A Fresh Recipe for Amazon Advertising

Amazon advertising metrics

TACoS, RoAS, and Conversions: The Amazon Advertising Metrics You Need In Order to Measure Your PPC Success

It’s easy to get bogged down in all of the data points available to Amazon sellers, especially when it comes to Amazon Advertising metrics. Should you be watching your ACoS? TACoS? RoAS? CPC? What about conversion percentages? How do you know what really matters and what should inform your next steps? Watch Seller Labs VP of Marketing Jeff Cohen and Seller Labs Managed Services Account Manager Jeremy Crowe in a webinar all about separating the important numbers from the noise.

You’ll Learn

  • What those Amazon Advertising data points really mean and how to read them.
  • Which numbers and Amazon advertising metrics really matter and which should take a backseat.
  • How to listen to the data to make informed decisions for your brand.
  • How to set goals that are realistic and ambitious.
  • PLUS, simple Advertising Center optimizations any seller can do to save money and make money immediately.

Resources from the Webinar

How to download your Advertising Bulk Upload Report:

  1. Sign in to Seller Central.
  2. From the “Advertising” drop down menu, select “Campaign Manager.”
  3. Under “All Campaigns,” select the “Bulk Operations” tab.
  4. Set your Date Range to the last 60 days. Leave the 4 check boxes as default.
  5. Create a spreadsheet for download.
  6. Download and email to sales@sellerlabs.com with “TACoS Tuesday” in the subject line.

*Note: It may take 2-3 days to receive the CAT Report.

Share this post:

Caroline Powell

Ready to Sell Smarter?

Your All-in-One Solution for Amazon Success

Feedback Genius, Ad Genius and Profit Genius - three powerful tools designed to work together for seamless growth.

Recommended Articles

Seller Labs has always been at the forefront of providing powerful yet easy-to-use solutions for Amazon sellers. Over the years, our mission has remained the same: helping businesses grow by saving time, cutting costs, and...

Every week we muster up the most important updates within Amazon and beyond to keep online entrepreneurs in the loop. From Amazon Terms of Service or recent Brand Registry News to seasonable Amazon Advertising strategies...

Shari Leidich enjoys an active lifestyle. She often likes to hike, walk her dogs, and spend time taking care of her family. But one day, that all changed. Within a matter of days, Shari felt...

Amazon virtual bundles let you combine multiple products into one listing without managing extra inventory. They help increase average order value, improve visibility in search, and boost profit margins—but require careful product selection and marketing...

The Q4 Reality Check Every Amazon Seller Needs October is almost here, and for Amazon sellers, that means Q4—the busiest, most competitive shopping season of the year—is about to hit hard. In 2025, with restock...