- Caroline Powell
- On May 6, 2020
We’ve been rolling out a ton of new features to Seller Labs Pro that it can be hard to keep track. No matter the size of your business, these features are instrumental in helping you be successful and grow your business on Amazon.
Request a Review Automation
In case you missed it, we recently announced the new Request a Review Automation feature available within all Seller Labs Pro and Seller Labs Basic plans (More on Seller Labs Basic below). This allows subscribers the ability to send Amazon’s approved requests for buyers to write a review or seller feedback. This new feature should not be used in conjunction with personalized messages (Powered by Feedback Genius), so you’ll need to think about what will work best for your brand.
For our Seller Labs Pro subscribers, you now have access to a detailed financial and traffic report for the ASINs in your catalog. From your dashboard, navigate to your left-side menu and select “Products.”
This table is completely customizable so that you can focus on the data points you need to make decisions. There’s a wide variety of data available to mix and match. Custom views can also be saved to come back to later.
For example, you may want to create a “Returns View,” selecting “Returns,” “Revenue,” “Units Returned,” and “Units Sold.” With these, you can see the breakdown of product returns compared to your overall sales. If you see the proportion growing, it may be time to edit the product or the listing.
This is one of the most exciting new updates within our Advertising Center Powered by Ignite. Smart Filters are available on any Keywords or Search Terms page within the tool. These filters will show you ads that have low conversion rates, ads that are costing you money unnecessarily, and even those that are performing well.
Dialing down your advertising campaigns with these Smart Filters will help you save money in the long run. They’re designed to help you focus on the ads that are performing best for you.
Campaign Serving Status
Serving Status is in conjunction with your Active, Paused, or Archived status of a campaign. This new column within your Advertising Center Campaigns view helps you see if your advertising campaigns are actually running. There’s a large difference in an “Active” campaign if it has “Run Out Of Budget.”
You can now receive notifications about a variety of points in your Amazon Seller Central account right inside your Seller Labs Pro account. Seller Labs can notify you if the connection to your Advertising account has failed, if any of your advertising campaigns have run out of budget, as well as if your Buy Box percentage drops below a certain threshold (that you can set).
With all of these new features, we’ve also created new subscription options for our community. You can now save 20% on your subscription by utilizing our Annual Plans. You can lock in one price for the next twelve months, even if your account grows beyond the plan’s limits. If you stick with a monthly plan, you would get bumped up to the next plan automatically.
Additionally, we’ve added Seller Labs Basic. For just $19 per month, you can access the Request a Review Automation mentioned above, what was formerly known as Scope Free, as well as our dashboard with high-level analytics for your account.
We’re continuing to roll out more and more new features to Seller Labs Pro. Start your free 30-day trial today!