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#Amazon Policies

Amazon Coupon Fee Changes 2025: How to Stay Profitable and Ahead

🕒New for 2025 – Amazon’s coupon fee changes are already impacting margins. Here’s how to stay ahead. If you’re using Coupons or Deals to drive traffic on Amazon, the way you’re charged is about to change—big time. Starting June 2, 2025, Amazon will introduce a brand-new, performance-based coupon fee structure. While this update gives savvy […]

Buy Now, Return in January? How the 2022 Amazon Holiday Return Policy Impacts Sellers

With Christmas right around the corner, merchants are already holding their major holiday sales. But on top of traffic and sales spikes comes a deluge of product returns taking a huge bite out of eCommerce profits (including rising logistics costs!). And with the extended Holiday returns window that favors buyers, Amazon sellers expect to see even more items sent back. Here’s what we know about the 2022 Amazon return policy, how it impacts sellers, and what merchants can do to mitigate their holiday returns headaches.

Dealing with a Sale Reversal: Top 7 Practices to Prevent Chargebacks on Your Amazon Store

For Amazon sellers, each customer-disputed transaction is a nasty surprise resulting in a purchase reversal, a refund-related profit loss, and a costly chargeback fee. To protect their earnings and seller account health, Amazon business owners need a proactive chargeback prevention strategy. That’s why we put together seven crucial chargeback protection practices on one page.

How to Stay Compliant with Seller Labs PRO

On September 8, 2020, the rules for Amazon seller messages changed. In this post, we’ll reiterate the changes to Amazon’s communication policies and talk through the updates Seller Labs has made. Rest assured, Seller Labs PRO is an approved third-party service that will keep your business compliant. For general information on how these changes affect all Buyer-Seller […]

Own Your Intellectual Property to Resist Amazon Trademark Infringement by Rich Goldstein

Did you know that the butterfly species’ spicebush swallowtail turns green and develops eye spots so that it resembles the head of a smooth green snake? While animals use mimicration in wildlife, entrepreneurs apply imitation skills in many aspects of eCommerce. Using competitors' keywords to optimize product listings or borrowing another marketing strategy is a common practice for any Amazon seller.

How to Use Amazon Buyer-Seller Messages

Sending Amazon Buyer-Seller Messages creates a positive customer experience – and don’t forget – the customer experience is Amazon’s top priority. However, after purchase, the only way you can reach shoppers on Amazon is with Buyer-Seller Messaging. The Buyer-Seller Messaging Service lets you communicate with buyers via the buyer-seller messages page. If you have the […]

Changes to Amazon Messaging Policy for Buyers & Sellers

With every rule change from Amazon, sellers struggle to understand and comply with the new information. What’s okay to do? What’s not okay? What could lead to suspension? At Seller Labs, we understand and we’re here to make this Amazon communications policy update as clear as possible. First thing to know: We’re really excited about the update for two reasons: 1) Amazon has made it clear that you can ask buyers for reviews. We’ve always understood this to be true, but the latest update explicitly says it. Once again: YES, YOU CAN ASK A BUYER FOR A REVIEW. 2) Amazon has made it clear that you can use Seller Labs Pro, powered by Feedback Genius, to communicate with buyers. The new rules state that you can use an approved third-party application listed in the Marketplace Appstore. Seller Labs Pro is absolutely approved. To be clear: YES, YOU CAN USE FEEDBACK GENIUS TO ASK A BUYER FOR A REVIEW.

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Ready for Amazon Prime Day 2022?

Grab our Prime Day Preparedness Checklist to make sure you are. Plus, get a bonus Promotions Cheatsheet!

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Breaking Breaking

Effective Jan 17, Amazon announced their first FEE increases for 2023 and it is basically everything. Full details here. All exact % changes are noted as well.

In-depth video and blog post to follow. Subscribe to fee change updates here.

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Thank You!