Replay: Messaging Your Buyers—What You Can and Can't Do (In an Ever-Changing ToS World)
Maria Navolykina
Author
2 min watch
In this webinar replay, you’ll understand what’s true and what’s false when it comes to Amazon’s seller Terms of Service. Jeff and Cindy break down the ToS so you know what to avoid. By watching this replay, you’ll get actionable takeaways that you can implement into your Buyer-Seller Messaging just in time for the 2018 holiday shopping season.
Download Slides – Messaging Your Buyers—What You Can and Can’t Do (In an Ever-Changing ToS World) from Seller Labs
Read the statistical analyses from our ToS survey
- One-Third of Amazon Sellers Believe Influencing a Buyer’s Actions Is OK…And They’re Wrong
- Nearly Half of Amazon Sellers Still Believe Sending Multiple Emails Per Order Is Best Practice
- Half of Amazon Sellers Believe It Is OK to Ask Buyers to Change a Product Review
- 83% of Amazon Sellers Don’t Know They Can’t Link From an Email to a Detail Page
- 50% of Amazon Sellers Believe It’s OK to Email Coupons for Future Purchases—But They’re Mistaken
- 50% of Amazon Sellers Don’t Realize They Can Ask Buyers to Leave a Product Review
- Amazon Terms of Service made simple
Key takeaways from this event:
- Why is there some much confusing around Amazon’s seller Terms of Service?
- Find where all of the different aspects and layers of the ToS exist
- True and False: What do you know?
- Can you link to your Amazon detail pages or Storefront?
- Can send coupons to buyers for future purposes?
- Is soliciting a product review from your buyers OK?
- Can you ask buyers to change their reviews?
- See a complete list of what you can and can’t do when it comes to emailing buyers
- Messaging insights from top-performing sellers
- What constitutes an acceptable open rate?
- Top performing email subject lines
- Ideas for adding value
- When is the best time to send a message?
- Audit your Buyer-Seller Messaging for ToS compliance