Personalization for the Holidays: Using Feedback Genius to Connect with Buyers
Connecting your buyers with your brand is crucial during the holidays. As an Amazon seller, it’s easy to get focused on selling products and getting reviews, and lose sight of the fact that you’re building a business and solidifying a brand. With the power of Feedback Genius, you can build your brand, and give customers the personalized communication they deserve.
Holiday Email Templates
Add a little flair to your messaging! We’ve taken the design out of your hands, and developed four new holiday templates for you to use within your messages! This is a quick way to add some flair to your buyers’ inbox, and spread some holiday cheer.
Learn more about holiday email templates >
Download The Checklist, Check It Twice
The last thing you want to worry about during the holidays is whether or not you are within Amazon’s Terms of Service, especially when it comes to communicating with your buyers. You’d be surprised how many Amazon sellers misunderstand (or are out of date) on Amazon’s Terms of Service.
For example, did you know that 83% of Amazon sellers think it’s okay to link to an Amazon detail page in their messages? In an effort to help you stay compliant, our Feedback Genius team developed the ultimate Terms of Service checklist, and a full library of compliance resources.
Deliver The Right Message With Filters
With the stress of the holidays, you don’t want to concern yourself with changing your messages around Christmas if the holiday template becomes out of date. Feedback Genius has a filter named “For Orders Placed Between The Dates” to help you stay organized. You can set this filter to encompass future dates so the message won’t send to customers who have purchased outside the order window.
On Day 8, we recommended offering coupons to your potential buyers. Feedback Genius can send (or not send) messages to customers who have applied a discount to an item, so that you can communicate with them differently.
There are so many more filter combinations to help personalize your messages sending to buyers. The more personal and relevant the message is, the more likely they are to resonate with your brand and return to buy from you at a later date.
If you’re looking to take your brand and reputation on Amazon to the next level then you need automated Buyer-Seller messaging!
Save time, build your brand and improve your reputation with Feedback Genius. Try it now for free for 30 days!
Maria is an SEO Content Specialist at Seller Labs. Once captured by digital and content marketing in her student days, she keeps living and breathing it ever since.