Amazon sellers know how important product reviews are. But not all product reviews are created equal. In this post we’re going to explain what the differences are between a regular product review and a verified purchase product review. We’ll also teach you how to get verified Amazon product reviews with Feedback Genius.
Amazon has made it abundantly clear just how important product reviews are to its system. Reviews help shoppers make educated purchasing decisions. Reviews also help products rank in search. Products with more 5- and 4-star reviews tend to rank better than products that don’t. Amazon also ranks products based off of relevancy, and it will rank certain reviews higher with its machine learning system.
We have seen the removal of the verified purchase badge on items purchased with a discount by Amazon. The reviews haven’t been removed though, which leads us to believe Amazon is trying to incorporate unverified reviews into the system.
What is a verified purchase product review?
What is an unverified product review?
The easiest way to get verified product reviews, but not the most effective, is to let shoppers organically review your products when they buy them. But why wait for shoppers to eventually leave you a product review? Instead, you can proactively message them and ask for a product review using Feedback Genius.
Step 1: Request the product review
Step 2: To get or not to get a verified product review?
Feedback Genius can help build credibility for your product reviews by increasing the amount of verified purchase product reviews on your detail page. Message shoppers proactively based off of order events to reach them at the most opportune moment to get their opinion.
As with all Feedback Genius features, please feel free to contact our customer support team at firstname.lastname@example.org if you have questions or concerns.
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