One question that online sellers consistently ask us is “How can I use Amazon product advertising to improve product launches?” These same sellers tell us that when they’ve launched products in the past, they’ve tried reaching out to an external audience of loyal brand followers, running sales and promotions, and pitching lots of ad spend at Google and Facebook and Amazon. And the results have been less than optimal, not to mention costly in terms of time, money, and opportunity. We’re here to take the guesswork out of using Amazon product advertising for product launches and to help you boost your sales and establish your brand faster so you can watch those dollars roll in and see your product climb in ranking. Start with these 6 proven tips.
Launching a new product is hard work but necessary for your brand to grow. While you may have had a successful Amazon product launch plan in the past, you’ll need to change your strategy to succeed in today’s rapidly changing world.
When you’re launching a new product, it’s easy to get caught up in the excitement of just getting it out the door and into the […]
Hear from Jeff Cohen, Chief Relationships Officer at Seller Labs and Reid Greenberg, President and CEO of Vermont’s Original Bag Balm and former executive at Kantar Consulting on top mistakes people make when launching products on Amazon, how to test the audience to see if your product will be successful and strategies to help your brand stand out from the competition.
Update, August 23, 2019: Amazon Brand Registry is no longer required for the Early Reviewer Program. Amazon still recommends it as do we at Seller […]
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A few weeks ago, I spent two days in Atlanta at Resonate – and although the conversations I had were far ranging – with a […]
This is a recap from a Facebook Live event we did on How to Build Facebook Audiences to Launch Products with Rachel Miller from Moolah Marketing. […]
Regardless of the quality of your products or your brand reputation, Amazon shoppers can’t buy what they can’t find. If your products aren’t showing in the first few Amazon search results, you’re quashing sales opportunities before shoppers even have a chance to see your goods, let alone consider them or compare them to similar products. This is why understanding Amazon search engine optimization (SEO) and having a strong Amazon SEO strategy in place is vital to getting your products found, displayed, and ultimately purchased.
What does it take to get the much-coveted Amazon Best Seller badge for your product? is pursuing the badge worth your investment as a seller or are your efforts better spent elsewhere? Learn everything you need to know about the Amazon Best Seller badge, including the 3Cs: Competition, Calculation, and Category.
Amazon Sponsored Products campaign organization is a surprisingly overlooked aspect of Amazon PPC strategy. While you could just toss all of your products into one big auto-target campaign, dust your hands off, and call it a day, you’d be missing out on many of the more sophisticated ways you can use to earn more from your advertising efforts. Spending some additional time thinking about your Amazon Sponsored Products strategy, in particular your campaign organization, at the outset will pay dividends both in the short term and the long term.