ICYMI: Amazon Seller News, Updates, Events, Resources, and More to Help You Sell Better
Every week we muster up the most important updates within Amazon and beyond to keep online entrepreneurs in the loop. From Amazon Terms of Service or recent Brand Registry News to seasonable Amazon Advertising strategies and upcoming Amazon Seller Conferences: we’ve got you covered.
Amazon Transparency Program: Another Weapon in the Fight Against Counterfeits
With a slew of ever-emerging black-hat selling schemes, Amazon brand owners should take meaningful steps to eradicate counterfeit products. This is where the Amazon Transparency program plays the leading part. In this article, we cover what the Amazon Transparency Program is, drilling into its eligibility requirements, highlighting the benefits, and touching upon its new Customer Engagement feature launched for the Amazon Transparency app.
Shopify vs. Amazon: How to Discern Which eCommerce Platform Deserves Your Attention
Shopify or Amazon? If you are currently choosing between the two options, this is to say that you are just at the beginning of your journey dreaming of building an online brand and beating the giants at eCommerce. You can start selling on Amazon and craft a nifty-looking website with Shopify in just a few […]
Amazon SEO: How to Get Your Products Found in 2022
Regardless of the quality of your products or your brand reputation, Amazon shoppers can’t buy what they can’t find. If your products aren’t showing in the first few Amazon search results, you’re quashing sales opportunities before shoppers even have a chance to see your goods, let alone consider them or compare them to similar products. This is why understanding Amazon search engine optimization (SEO) and having a strong Amazon SEO strategy in place is vital to getting your products found, displayed, and ultimately purchased.
The Amazon Flywheel: How to Sell for Beginners
So you want to become an Amazon Seller, eh? If you are serious about becoming an Amazon seller, you’ve got to learn the Amazon flywheel. The Amazon flywheel is a growth strategy that helps you and the marketplace succeed – together. Given all of the restrictions of the Amazon Marketplace, it’s easy to feel unwelcome, […]
Amazon PPC: Your Guide to Sponsored Advertising
Amazon PPC or Sponsored Advertising is essential. Learn everything you need to know in 2020 with this comprehensive guide.
Seller Labs 2019 Year in Review
The end of 2019 is a little bit different. Not only is it the end of the year, but it’s also the end of the decade so we’re taking extra stock of what has been and what’s ahead. This year and this decade have been good to us, and we are excited to share this […]
Build Your Amazon Brand: Delight Your Buyers
If you’ve been following Amazon-related news, you know there are big changes afoot to the kinds of information you can use to personalize Buyer-Seller messages and review solicitations (Read “Changes to Amazon MWS API Data to Affect Buyer-Seller Messages” for my full explanation of the new policies.) And you may worry about how this will impact […]
Case Study: Vermont Teddy Bear’s Success
In gearing up for our Resonate 2019 conference in May, we’re shining the spotlight on presenter and long-time Seller Labs client Liz LaVallee of The Vermont Teddy Bear Company. Liz is Director of Online Marketplace Development at VTB and she’ll be speaking at Resonate as well as the Resonate Women’s Mastermind special event. If you […]
Inside The Lab: 2018 In Review
It’s been quite a year for Amazon sellers. The top highlight of 2018 (in our industry) was Amazon Advertising. Coincidentally, the highlight of 2018 for Seller Labs was Amazon Advertising with the launch of a brand-new Ignite and our Managed Services department. It goes to say that, if you weren’t advertising, you probably should be.We’re […]
