My AI Made Me Prove My Own Claim
I gave my AI one rule to stop it making things up: no claim without data. The first claim it caught was mine, about Amazon's MCP and ads, and I was only half right. Why...
Seller Labs Blogs
The Seller Labs Blog delivers practical tips, proven strategies, and the latest insights to help Amazon sellers save time, cut costs, and boost profitability. From advertising and reviews to profitability tracking, we simplify Amazon so you can focus on what matters most—growing your business.
Your AI Verdict Has an Expiration Date
An Amazon agency owner tried AI in 2025, got made-up answers, and quit. Plenty of sellers and agencies have done the same. Why one bad answer is enough to walk away, why that verdict goes...
The Model Is Rented. The Playbook Is Yours.
"Playbook" didn't land with an agency owner at Amazon Unboxed. "SOP for AI" did. His agency already writes SOPs and hands them to an assistant to run; now an AI assistant can run them, and...
The Biggest Reorganization of Work Since the Industrial Revolution
Work used to be 20% idea and 80% execution. AI is taking the 80%, and the cost of execution is falling about 13x a year. What that means for Amazon sellers and agencies, from a...
Stop Running Amazon Ads in a Silo, with Drew Hart
Drew Hart explains why ads and marketplace operations can't be run separately: resellers who take your buy box, listing downtime that costs revenue, and the product motivation ladder for lifting conversion rate.
AEO for Amazon Sellers: Become the Answer, with Damon Sununtnasuk
Damon Sununtnasuk explains Answer Engine Optimization for Amazon sellers: writing Cosmo attributes for Rufus, earning citations off Amazon, and his 4-step AEO to-do list.
The Oldest Code You Own Is Now the Most Dangerous
On October 21, 2026, AI-assisted researchers exposed a 14-year-old flaw in PHP, the language behind most of the web, and attackers moved before the patch existed. The teams using AI patched in minutes. For Amazon...
Seller Labs Amazon MCP Review: True Profit Without Spreadsheets
Seller Labs makes the Seller Labs Amazon MCP, so this review leads with what it cannot do and who should not buy it. It also shows the six-line true-profit spreadsheet in full, with a worked...
Ask Claude Your Amazon Profit: How Amazon MCP Works
Ask Claude for last month's Amazon profit and you get one confident number built from five inputs that arrive on different days. Here is what the Seller Labs Amazon MCP does between your question and...
What’s the Easiest Way to Connect My Amazon Inventory Data to AI?
There are three ways to put your Amazon inventory data in front of an AI: upload report exports, build on SP-API yourself, or connect an MCP server. Price each one per month with your own...
How a Pocket Toothbrush Hit $1M in 13 Months, with Ian Rollin Berry
Ian Rollin Berry tells how Brushee's pocket toothbrush hit $1M in 13 months, and how Amazon sellers can find a pattern disrupt, brief their factory, and stand out in a crowded category.