- Nicole Freeman
- On January 14, 2016
- 0 Comments
One of the most frequently asked questions about Feedback Genius is “What type of messages should I be sending to my customers?” Should you be asking for product reviews or seller feedback? While asking for either or both are possible using Feedback Genius, we want you to understand who exactly benefits the most from asking for reviews or feedback. In this three-part series, we will outline who, when, and how you should be asking for product reviews. We’ll discuss the best practices associated with what to ask for and when to ask for it. For the next couple of weeks we will focus on product reviews. Right now we are going to focus on who should be asking for product reviews using Feedback Genius.
Who should be asking for product reviews?
Anyone can ask for product reviews, but there are specific Amazon sellers who will benefit most from requesting product reviews.
- Private Manufacturers
- If you own the brand you are selling on Amazon, product reviews are essential to your company. Whether you have been selling your product for a long time or you just launched it, establishing brand recognition online is difficult. Growing your product reviews will establish a quality product and reinforce sales. Product reviews are the equivalent of a recommendation, and positive product reviews will boost your product over your competition—especially if you are competitively priced and offer stellar customer service.
- Established businesses with “niche” products
- Even if the core product you sell on Amazon already has reviews, there might be specific products you carry that are less known. Sending targeted messages accompanying purchases of “niche” brands will help build reviews and sales rank to boost your overall business.
- Established Brands
- Even if you sell a brand you don’t own on Amazon, requesting product reviews will only further benefit it. Continued promotion and exposure through product reviews improves a brand’s sales rank. Essentially, if the product is already profitable, you will want it to keep being profitable. A great way to increase profitability is through product reviews.
In summary, product reviews establish and promote brands on Amazon and online searches. If you own the brand as a private manufacturer, or are sourcing a more niche product, product reviews will benefit your business by establishing your reputation as a quality seller. You can also gain an edge over the competition. Even if your business does not fall into these categories, you can still benefit from requesting product reviews.
Now that we’ve established who should be asking for product reviews, our next post will discuss when to ask for product reviews to yield higher responses and conversion rates from your customers using Feedback Genius.
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