Understanding How (and Why) To Scale Up Amazon Advertising

Understanding How (and Why) to Scale Up Amazon Advertising

Happy New Year! Let's waste no time getting down to business! The big Amazon story of 2018 was that of Amazon Advertising consolidation and expansion. Amazon not only brought all of its advertising services under one umbrella at Advertising.Amazon.com, it…

Read More
Avoid The Avalanche: Finding Your Perfect Keywords

Avoid The Avalanche: Finding Your Perfect Keywords

Much like your Amazon Advertising, you want to ensure that you've maximized your listing optimization for your magic keywords. In the spirit of Christmas and winter, let’s consider keywords like snowflakes. Every snowflake is unique. As such, every keyword has…

Read More
Focus Your Amazon Advertising To Maximize Your Revenue

Focus Your Amazon Advertising to Maximize Your Revenue

The days leading up to Christmas and the new year are not the days to play around with your advertising. This is the time to zoom in on what works, double down there, and cut anything that adds unprofitable noise…

Read More
ICYMI: Amazon Has Missed Its Drone Delivery Deadline

ICYMI: Amazon Has Missed Its Drone Delivery Deadline

Yes, the highlight of Amazon news in the last week is that Jeff Bezos was wrong in his 2013 prediction that we’d be delivering products via drone “in five years time”. There’s still a lot of work to be done,…

Read More
Amazon Advertising Replay: Last-Minute Prep For Black Friday And Cyber Monday (Plus, How To Follow Up On The Sales Bonanza)

Amazon Advertising Replay: Last-Minute Prep for Black Friday and Cyber Monday (Plus, How to Follow Up on the Sales Bonanza)

Don't be caught unawares this Black Friday/Cyber Monday weekend! There's still time to make a difference in your Amazon advertising before the sales weekend. From maximizing your advertising spend with ad scheduling to working with a defined keyword plan, this…

Read More
ICYMI News For Amazon Sellers: 10/27-11/2, 2018

ICYMI News for Amazon Sellers: 10/27-11/2, 2018

Q4 2018 and the Holidays Amazon 'Black Friday' 2018 Sales: What We Know So Far What 3 Charts About Black Fridays Past Signal About the Holiday's Future How Target And Walmart Are Taking On Amazon Prime for the Holidays Holiday…

Read More
6 Steps For Using Amazon PPC For Profitable Product Launches

6 Steps for Using Amazon PPC for Profitable Product Launches

One question that sellers consistently ask us, be it in webinars or at tradeshows, is “How can I use Amazon PPC Advertising to boost product launches?” These sellers tell us that in launching products in the past, they’ve tried reaching…

Read More
ICYMI: News For Amazon Sellers: Oct 20-26, 2018

ICYMI: News for Amazon Sellers: Oct 20-26, 2018

Q4/Holidays Consumers Will Spend 4.1 Percent More Than Last Year During Winter Holidays, According to NRF Looking for ways to maximize sales this Q4 and beyond? Of course you are! This year, it's all about Amazon sellers advertising better and…

Read More