- Cory Checketts
- On February 17, 2017
- 0 Comments
As an Amazon seller, you’re probably always looking for ways to improve your product discoverability, sophisticate your pricing strategy, and bring more traffic to your listings so you can grow sales. You can find resources across the internet from a multitude of e-commerce zealots in various forms and degrees of credibility.
There’s a better way to learn how to sell on Amazon. And for the third year in a row, Seller Labs is teaming up with CPC Strategy and Feedvisor for the popular Amazon Virtual Summit—best of all, the summit is completely free to attend! Join us February 28 to March 2, 2017, at 11 a.m. PST/2 p.m. EST for this three-day event.
Agenda and Learning Outcomes
Day 1 – February 28: Optimizing Your Amazon Organic Search Ranking
Pat Petriello and James Hyatt of CPC Strategy will be presenting on the first day on how sellers can maximize their discoverability on Amazon through content optimization.
The intended learning outcomes of this first session are:
- How to think differently about Amazon content
- Understand Amazon’s A9 algorithm
- How to optimize product descriptions and titles
- Write feature bullets to match customer search intent
Day 2 – March 1: Overtaking Your Amazon Competitors via Price Wars
Ohad Hagai and Sam St. Leger of Feedvisor will be presenting on the second day of the summit on how to win the buy box through competitive pricing.
The intended learning outcomes of the second session are:
- Learn what the causes behind an Amazon price war
- How to manage an Amazon price war
- How to find the best pricing strategy
Day 3 – March 2: How to Find More Traffic to Get More Sales
Our very own Jeff Cohen will be presenting at the third and final session of the virtual summit. His presentation will focus on bringing more traffic to your Amazon detail pages and then how to convert traffic into sales.
The intended learning outcomes of the third session are:
- What is Amazon Marketing Services and how can you use it?
- Optimize Sponsored Products PPC ads for better conversions
- How to leverage other people’s traffic
- Create a promotion that converts
The Amazon Virtual Summit Is a Must-Attend Event
Last year, there were more than 3,000 registrants—so many sellers tried to attend that we broke the webinar software! We’ve taken extra measures this year to ensure nothing cataclysmic happens, but you’ll want to register and attend early to make sure you get a spot.
We’re also offering exclusive pieces of content like white papers and ebooks for those who attend. Again, all of this is free. Just come prepared to learn and bring your questions.
We hope to see you at this year’s Amazon Virtual Summit.