[Webinar] Prime Day Push: Advertising Must-Do’s to Increase Sales on Prime Day – Wed, Jun 19th 2019 @ 2PM EDT
- Caroline Powell
- On April 10, 2019
- 0 Comments
- prime day, upcoming webinar
Optimize your Amazon advertising strategies to attract new customers during this massive annual event.
Wednesday, June 19th 2019 @ 2:00PM EDT
Amazon sellers’ Prime Day sales far exceeded $1 billion during last year’s 36-hour sales event. Do you have the advertising strategies in place to help you make the most of this year’s Prime Day power window?
Join Jeff Cohen and Lena Liberman and as they discuss Prime Day advertising strategies and how to integrate all of the moving parts so that you make this year’s Prime Day your best yet.
Jeff and Lena will touch on:
- Using the new Product/ASIN/Category Targeting options to open new doors by adding specificity.
- Auto Campaigns: What’s old is new again.
- Budgeting your time and your money for and during the Prime Day frenzy.
- Creating new Prime Day ad campaigns vs. retooling existing campaigns to work for Prime Day.
- Understanding that even though Prime Day is a sprint, success on Amazon is a marathon and you need to start your Prime Day ad plan early to get into the algorithmic groove.