- Caroline Powell
- On December 20, 2018
- 12 Days of Christmas
When it comes to the holidays, Amazon sales don’t stop on Christmas Eve. With the plethora of items you as Amazon sellers have to offer, it’s no wonder gift cards are such a popular gift idea. With that being said, people will continue shopping into the new year. There’s always someone who got them a gift that didn’t consider or an upcoming New Year’s Eve party and they need to get something for the host!
While you may still consider Amazon sales after Christmas holiday sales, shopping trends tend to change. Purchases after the holidays shift back to personal shopping. This change in shopper trends is integral for a couple of reasons:
Amazon Advertising Campaigns
Logically, shoppers aren’t looking for “stocking stuffers” anymore. If you were directing budget toward these highly competitive keywords, you want to stop now. Dedicate your budget back to those “snowflake keywords” we mentioned on Day 6.
There’s still a lot of traffic on Amazon. You can dial down your budget and spend, but don’t revert so far as your “off season” budgeting. Your competitors are likely cutting back their budget, so utilize this time to solidify your top of search placements.
Like your Amazon advertising campaigns, your product listings should remove your mentions of holiday buzzwords. Focus back on the features of your product that differentiate you from your competitors.
Planning for the holidays should continue on into January. It’s part of the strategic plan to end Q4 on a high note, and start Q1 profitably and with direction.